Exploring Life & Business with Colby Flood of Brighter Click

Today we’d like to introduce you to Colby Flood

Hi Colby, thanks for joining us today. We’d love for you to start by introducing yourself.
It started in 2016 when I teaching myself marketing. While working 70-80 hour weeks at a retail position, doing day shifts, night shifts, and any shift I could get, I began teaching myself everything about my dream career as a digital marketer.

I ordered books off Amazon, took free and paid courses online, scoured business publications, attended any virtual marketing conference I could, and I took short-term marketing gigs that paid next to nothing to get the experience I needed.

I taught myself from 2016 to 2019 and gained experience doing copywriting, email marketing, website design, organic social media, and paid social media. In 2019 I founded Brighter Click and began to focus exclusively on paid media for eCommerce companies.

Fast forward to December 2020, I hired my first team member, and over the next 12 months, Brighter Click saw a 250% growth in revenue. The company grew to seven team members, including myself.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Transitioning from freelancing to leadership there’s been many learning experiences. How to recruit and retain the best talent, how to keep the team moving in the same direction.

As a fully-remote team, we’ve sought ways to keep our team well-connected and collaborative.

As you know, we’re big fans of Brighter Click. For our readers who might not be as familiar what can you tell them about the brand?
At Brighter Click, we specialize in delivering top-notch digital marketing services tailored for eCommerce and SaaS companies. Our expert team drives growth and maximizes ROI with customized strategies designed to meet your unique business needs. Partner with us to elevate your brand and achieve your marketing goals with our proven digital marketing solutions.

We propel your business forward by focusing on two critical factors: the voice of your customers and the health of your bottom line.
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By fully immersing ourselves in your audience’s needs, behaviors, and motivations, as well as the key areas of opportunity in your buyer’s life cycle, we craft strategies that resonate with your audience and improve your profitability.

Brighter Click is a collective of creators, strategists, and growth marketers united by our passion for empowering businesses to reach new heights. We fuse data-driven strategies with creative ingenuity, breaking down complex challenges and transforming them into growth opportunities.

Our creative services were created based on feedback and frustrations he heard from clients during the sales process. Many couldn’t find a designer or design agency to take ownership of planning, producing, and optimizing ad creatives. That’s why we work as an end-to-end partner, taking full responsibility for the success of your campaigns.
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In January 2019, Colby Flood founded Brighter Click after years as a freelancer specializing in paid media for eCommerce companies on Facebook and Instagram.

By 2021, Brighter Click experienced a remarkable 250% growth. In 2023, Colby turned his industry knowledge and passion for education into an asset for fellow business leaders and entrepreneurs, launching The Marketing Mindset Podcast. Within just 6 months, it reached the top 2% of podcasts globally.

Today, our team serves a wide range of clients across several unique industries. We’ve worked with companies through over $270M of capital funding, and our team, offerings, and proficiencies continue to grow every day.

How do you define success?
Progress and growth. Success doesn’t always mean you’ve met your original goal. It means you went down a path that required you to grow mentally and professionally, and you were able to pivot quickly based on learnings, and you didn’t give up.

Contact Info:

• Website: https://www.brighterclick.com/digital-marketing-agency-raleigh
• LinkedIn: https://www.linkedin.com/in/colby-flood/