Meet Amber Williams of ScentsXchange

Today we’d like to introduce you to Amber Williams

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
From Passion to Purpose: The Story of ScentsXchange

My journey with ScentsXchange began with a love for self-care and the transformative power of scent. I’ve always believed that fragrance has the ability to evoke emotions, set a mood, and create meaningful experiences. What started as a personal passion for candles and home fragrances soon evolved into something much bigger—a way to bring luxury, warmth, and intentional self-care into everyday life.

With a background in Human Resources and business, I understood the importance of creating something that wasn’t just about products but about an experience. I wanted ScentsXchange to stand out as an exclusive lifestyle brand where indulgence meets environmental responsibility. Each candle is crafted with high-quality ingredients, thoughtful design, and a deep understanding of how scent can enhance well-being.

Since launching, I’ve expanded the brand to include monthly scent boxes, curated seasonal collections, and engaging experiences like Scents & Sip events and Candles and Conversations live discussions. I love connecting with customers on a personal level, whether through handwritten notes, custom fragrance creations, or sharing the story behind each collection.

Moving to North Carolina was a new chapter for both me and my business, but it reinforced the idea that ScentsXchange is not just about products—it’s about community, connection, and creating moments of joy through fragrance. Looking ahead, I’m excited to continue growing, innovating, and bringing even more intentional self-care experiences to my customers.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any entrepreneurial journey, building ScentsXchange hasn’t always been a smooth road. While the passion has always been there, turning that passion into a thriving business came with its own set of challenges.

In the early days, I had to navigate the learning curve of product development—perfecting my candle formulas, sourcing high-quality materials, and ensuring that every scent told a story. Balancing creativity with business strategy was another challenge, especially as I worked to build brand awareness and establish ScentsXchange as a premium lifestyle brand.

Moving to North Carolina was both exciting and challenging. It meant reintroducing my brand to a new market, growing my customer base, and finding creative ways to connect with my audience in a fresh way. I also had to navigate the realities of being a solopreneur—wearing multiple hats, managing operations, and making strategic decisions while staying true to my vision.

Despite the obstacles, every challenge has been an opportunity for growth. I’ve learned to adapt, refine my offerings, and lean into what makes ScentsXchange special: a commitment to quality, self-care, and community. The support from my customers, the success of events like Scents & Sip, and the joy of seeing people connect with my products make all the hard work worth it.

The road hasn’t always been easy, but it’s been incredibly rewarding. And I wouldn’t trade the journey for anything.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
ScentsXchange is more than just a candle business—it’s an exclusive lifestyle brand where indulgence meets environmental responsibility. We specialize in handcrafted, high-quality candles and home fragrances designed to elevate everyday moments and transform spaces into personal sanctuaries. Our products are made with premium ingredients, clean-burning wax, and carefully curated scents that evoke emotion, nostalgia, and relaxation.

What sets us apart is our commitment to intentional self-care. We don’t just sell candles; we create experiences. From our Monthly Scent Box, featuring exclusive, limited-edition fragrances, to our Scents & Sip events, where guests can craft their own signature candles, we aim to make self-care feel luxurious and accessible. Our Candles and Conversations live discussions also provide a space to connect, share, and explore the deeper impact of scent on well-being.

Brand-wise, I’m most proud of the community we’ve built. ScentsXchange isn’t just about products—it’s about creating moments of joy, relaxation, and mindfulness. Our customers aren’t just buying candles; they’re embracing a lifestyle of self-care, indulgence, and intention. I also take pride in our thoughtful, personal touch, from handwritten notes on order sheets to the storytelling behind each collection.

For those new to ScentsXchange, I want you to know that every candle is crafted with care and purpose. Whether you’re looking for a signature scent, a unique gift, or an experience that allows you to slow down and indulge, we have something for you. And as we continue to grow, we’ll keep innovating and bringing even more luxury self-care experiences to our customers.

If we knew you growing up, how would we have described you?
Growing up, I was always creative, curious, and a little bit of a perfectionist. I had a deep love for aesthetics—whether it was rearranging my room to create a cozy, inviting space or experimenting with different scents, lotions, and perfumes to see how they made me feel. Scent has always been a part of my life, even before I realized its power.

I was also a bit of a bookworm and a deep thinker. I loved learning, whether it was through reading, exploring new ideas, or simply observing the world around me. I was the type of person who wanted things to have meaning—whether it was the way I decorated my space, the gifts I gave, or the experiences I created for others. That desire to be intentional in everything I do has carried over into ScentsXchange.

At the same time, I’ve always had an entrepreneurial spirit. I loved the idea of creating something of my own, something that brought joy to others. Whether it was making homemade gifts or finding unique ways to express myself, I knew I wanted to build something special. ScentsXchange is a reflection of that—combining my love for fragrance, self-care, and meaningful experiences into a brand that feels personal and purposeful.

Looking back, it all makes sense. My passion for creativity, attention to detail, and love for crafting experiences have all played a role in shaping ScentsXchange into what it is today.

Contact Info:

• Instagram: https://www.instagram.com/scentsxchange
• Facebook: https://www.facebook.com/scentsxchange
• Twitter: https://www.twitter.com/scentsxchange