Meet Edie Johnson of Coldwell Banker Advantage

Today we’d like to introduce you to Edie Johnson

Hi Edie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
With 28 personal home transactions over the past 36 years, I’ve developed a deep and detailed understanding of property valuations, negotiations, and transaction management, which I bring to my business. Since transitioning into residential real estate sales, I’ve taken pleasure in sharing my firsthand relocation experiences to ensure my clients enjoy smooth, stress-free transactions and a successful move into their new homes. Throughout my numerous family moves, I worked with 28 real estate agents to navigate the process. To my disappointment, only two of those agents stood out as exceptional—truly listening to my needs and steering me in the right direction. This realization became a driving force behind my decision to enter the real estate business, where I could prioritize clients’ needs and make a difference. My strongest motivation is to offer guidance while empowering my clients to make their own decisions, always respecting their timeline.

I deeply value the trust my clients place in me and never forget the importance of a skilled Realtor/Broker in any transaction. Going beyond my clients’ expectations is my top priority. I achieve this by listening attentively, responding promptly, and upholding the highest standards of professionalism in every interaction.”

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Life’s journey, like any road, is full of unexpected curves and turns, and real estate is no exception—each transaction is distinct, shaped by unique circumstances and clients. When I began, my initial focus was on gaining as much education as possible, especially since I was new to the area and lacked an established client base. Over time, hands-on experience enriched my skills, seasoning me as a Broker. Then, when COVID struck, it transformed the real estate landscape, introducing a new layer of complexity to transactions. This period sharpened my negotiation and interpersonal skills, as I worked with agents and builders during a frenzy where homes sold in “coming soon” status or pre-market, often far above market trends. Just this past year, the industry shifted again with changes to seller and buyer agency agreements, sparking yet another learning curve in how we build relationships with clients and customers. Real estate, driven by ever-evolving demand, ensures that every day brings a fresh experience.

Thanks – so what else should our readers know about Coldwell Banker Advantage?
Coldwell Banker Advantage, established in Raleigh, NC, in 1991, has grown to include thirteen office locations across Fayetteville, Raleigh, Durham, Cary, Wake Forest, Clayton, Creedmoor, Garner, Henderson, Southern Pines, and Lake Gaston. As part of the broader Coldwell Banker network, we benefit from a nationwide family of brands, fostering seamless broker-to-broker referrals and a strong sense of community.

My expertise lies in residential real estate transactions, with a passion for assisting with relocations. Having experienced the challenges of moving firsthand, I understand how overwhelming it can be to uproot and resettle. What distinguishes me is my commitment to being fully present for my clients—listening closely and adapting to their pace. I take immense pride in the referrals I receive from past clients to their friends and family, a testament to the quality of service and dedication I provide. I want readers to know that I’m in this business to ease their transitions, ensuring they feel supported every step of the way. My ultimate aim is to see my clients happy, confident in their choices, and at home in their new surroundings.

How can people work with you, collaborate with you or support you?
To work with me at Coldwell Banker Advantage, reach out directly—I’m based out of the Raleigh office and I specialize in residential real estate transactions. Whether you’re buying, selling, or relocating, I’m here to guide you with a personalized approach, drawing on my deep experience to make your transition as smooth as possible. You can contact me through our office at 6020 Creedmoor Rd, Raleigh, NC (919-847-2222), or we can connect via email; [email protected] or a quick call; (919-805-1280) to discuss your needs. I listen closely and move at your pace, ensuring you feel supported every step of the way.

Collaboration is a big part of what I do. If you’re a fellow agent, lender, builder, or professional in the real estate space, I’d love to partner up. Coldwell Banker Advantage’s network spans the Triangle and beyond, and our nationwide Coldwell Banker family makes broker-to-broker referrals seamless. Let’s team up to serve clients better—whether it’s collaborating on a property, navigating a tricky negotiation, or tapping into my relocation expertise. Drop me a line, and we’ll find a way to make it work.

Supporting me is simple: spread the word! My business thrives on referrals from happy clients, friends, and family. If you’ve worked with me or know someone who’d benefit from my service, pass along my name. I’m proud of the trust I’ve built—those referrals mean I’m doing right by my clients, and that’s what drives me. You can also stay connected by following Coldwell Banker Advantage on social platforms like Facebook or LinkedIn to see what we’re up to and share our updates.

I’m here to help clients find their perfect home, make smart decisions, and feel great about the process—let’s make it happen together!

Contact Info:

• Website: https://www.coldwellbanker.com/nc/raleigh/agents/edie-johnson/aid-P00200000FQcNJH6RLBGWmIVIELAThPEz5MAY0HN
• Instagram: https://www.instagram.com/ediejohnson_broker_cb/
• Facebook: https://www.facebook.com/EdieJohnson.RealEstate.Broker/
• LinkedIn: https://www.linkedin.com/in/edie-johnson-b88126189/
• Twitter: https://x.com/ejohnson_broker