Check Out Ashton Ferrazzo’s Story

Today we’d like to introduce you to Ashton Ferrazzo

Hi Ashton, please kick things off for us with an introduction to yourself and your story.
This whole journey started in the backyard, where I was buying and selling equipment part-time while I worked a very annoying full-time job. It was kind of my escape from the realities of being at a desk all day, dredging through the work-week. While I appreciate the time there and learned a lot, good and bad, I would dread the thought of even going back to a traditional work environment.

From a part-time side gig in the backyard to annoying the crud out of my family and needing to switch to a warehouse, then a bigger warehouse, and then an even bigger warehouse, the Freedom Fitness Equipment organization has come a long way. We love the people we serve because we came from humble beginnings.

It was a pretty stressful start to the business, but I had a lot of support, and help from folks who were in my corner along the way. Most of it was a God-send at just the right time. Business advisors for SEO and sales at just the right time, and clients who kept coming back. All of it was a huge blessing.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Never smooth. But always exciting.

One of the biggest obstacles early on was just getting off the ground. The business started during the pandemic and we got screwed on a major cash deal early on. The gentleman, who is still in the fitness industry today much to my disbelief, ran off with our money instead of providing all of the product he had promised. It had the potential to tank our business in the early running, but thankfully we stayed afloat.

Additionally, my own stupidity had the ability to sink our operation early on. From bad customer service interactions to deals gone bad (particularly with units purchased up north from shady individuals) I had seen it all. Units not working properly and deals going bad from people who weren’t ethical were commonplace. We were also taken advantage of by people who knew the value of equipment, whereas we did not.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
We take an immense amount of pride in our customer experience. You will get responses from us in minutes or seconds, not days or weeks. We communicate at the highest level and offer an unmatched level of professionalism that is uncommon in the fitness industry.

Most business-to-business interactions are slow, slogging, and terrible, particularly in this world. However our organization thrives on fast communication, fast resolution, sometimes to our own detriment. We would rather have a great customer experience than for our clients to not feel heard or acknowledged.

We are also set apart in our service and team culture. We strive for A+ installations, A+ service, and A+ care at all times, but that stems from our internal culture which values our people highest of all. Rather than taking care of clients first, we prioritize our team, which bleeds into the client experience. I have found that making the internal environment a priority has led to a great client experience, superior to all others.

What matters most to you? Why?
I care the most about excellent service and the environment we are building here at Freedom Fitness Equipment. I want happy, healthy, and thriving team members who love working here, and love serving our clients. We are on a mission to create the best fitness spaces know to mankind for any environment, and our team is a huge part of that.

This also bleeds into a lot of our other programs like our First Responder program which is on mission to reduce cardiac arrest, cancer, and injury at the station level. Without a dedicated team who is fulfilling on that missions, this just wouldn’t be possible, and without excellent service, I really couldn’t get the message out there about what we are trying to do to help our frontline folks.

Pricing:

• Contact us for custom pricing for your next project!

Contact Info:

• Website: https://freedomfitnessequipment.com/
• Instagram: https://www.instagram.com/freedomfitnessequipment/
• Facebook: https://www.facebook.com/freedomfitnessequipment
• Youtube: https://www.youtube.com/channel/UCXgkvIR-5ishTlFGJgNK9tw
• Other: https://www.pinterest.com/freedomfitnessequipment/