We recently had the chance to connect with Quiata Mitchell and have shared our conversation below.
Quiata, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What’s the most surprising thing you’ve learned about your customers?
One of the most surprising things I’ve learned about my customers is how much they value my perspective. When I first started, I thought most people just wanted someone to execute tasks and get things done. But over time, I realized that my clients aren’t just looking for a “doer” — they want a partner, a thought leader, someone who can see the big picture and guide them toward the most efficient and effective way forward.
I’ve learned that they truly appreciate when I share my opinions, bring new ideas to the table, or suggest systems and strategies that make their lives easier. It showed me that my role isn’t just about checking boxes — it’s about being a trusted advisor who can help them optimize how they operate. That shift has been so rewarding, because it allows me to lean into both my creative side and my strategic side, which ultimately helps my clients grow and succeed.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Quiata Mitchell, and at my core, I’m passionate about helping people bring their visions to life. I run a business where I support entrepreneurs, creatives, and organizations by not only managing the behind-the-scenes details but also helping them strategize and build systems that truly work for them. I like to think of myself as the bridge between ideas and execution — the person who can listen to your big goals and then roll up my sleeves to make them happen in a way that feels seamless and sustainable.
What makes my brand unique is that it’s rooted in partnership. My clients don’t just get someone who checks tasks off a list — they get a collaborator who cares about their mission as much as they do. I bring both a creative lens and an analytical approach, which means I’m always looking for ways to simplify, optimize, and add value.
Right now, I’m really focused on expanding the way I serve clients, from supporting one-on-one to building out systems and experiences that can help more people step confidently into the CEO role of their business. It’s exciting because it feels like I get to grow right alongside my clients.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What breaks the bonds between people—and what restores them?
I believe the foundation of any strong relationship—personal or professional—is trust. When trust is broken, whether through lack of communication, missed expectations, or not following through, it creates a gap that can feel really difficult to bridge. In business especially, I’ve seen how quickly a partnership can unravel when people no longer feel confident that the other person has their best interests at heart or can deliver on what was promised.
On the flip side, trust is also the thing that restores and strengthens bonds. It’s built through consistency, transparency, and really listening to one another. For me, that looks like being upfront with my clients, honoring my word, and making sure they know I’m invested in their success. When trust is present, it not only restores relationships but also makes them thrive — because both sides feel safe, supported, and empowered to move forward together.
Was there ever a time you almost gave up?
Yes — and honestly, it was pretty recent. Last summer, I went through one of the hardest seasons in my business. I lost the majority of my clients for multiple reasons — some didn’t have the budget anymore, others struggled with trust on both sides, and I also had to face the reality that I didn’t have the systems in place to sustain the level of growth I had been experiencing.
It was a huge wake-up call. I went from having multiple months of earning the most I’d ever made to suddenly making less than what I needed just to cover my bills. After almost five years in business and at only 27 years old, I felt like I should have been in a completely different position. It was discouraging, and for a moment, I really questioned whether it was time to just walk away.
But what pulled me through was remembering why I started — my passion for helping others bring their visions to life. That setback forced me to take a step back, rebuild my systems, and think about my business in a more sustainable way. Looking back, it was one of the most difficult but also one of the most defining moments of my journey. It reminded me that growth isn’t always linear, but resilience is what allows you to keep moving forward.
Sure, so let’s go deeper into your values and how you think. Whom do you admire for their character, not their power?
I’m a die-hard Cowboys fan, so this is a tough one to admit—but I genuinely admire Jalen Hurts, the quarterback for the Philadelphia Eagles. What sets him apart isn’t just his athletic talent—it’s the person he is off the field.
Time and again, Jalen has proven he’s in this for more than stats and trophies. He cares deeply about people and community. Through his Jalen Hurts Foundation, he’s made real impact—like donating $200,000 to install 300 air conditioning units in 10 underfunded Philadelphia schools, benefiting thousands of students.
And when asked about the gentrification happening in Philadelphia, his response stood out to me. He emphasized that people—not profit—should come first. That perspective is rare, especially in a world where it’s easy to chase money and ignore the human impact.
That’s why I admire him. I love those who aren’t just profit-grabbing but are truly mission-driven. People who stand for something, lead with purpose, and use their platform to uplift others. Those are the exact types of clients I want to work with in my business—people who care about their communities and are building something meaningful, not just transactional.
Beyond philanthropy, Jalen carries himself with humility and intentionality. He once said, “There’s a thrill in not being satisfied… I have embraced that… I love this game… I just try to be the best that I can be and that is not based off external factors.” That tells me his drive comes from a deeper place—purpose, character, and integrity.
So even though he’s on the rival team, Jalen Hurts earns my admiration—not just as a player, but as a man of principle who reminds me why character will always matter more than competition.
Okay, so before we go, let’s tackle one more area. Are you doing what you were born to do—or what you were told to do?
I truly believe I’m doing what I was born to do—or at the very least, I’m on the exact track that will get me there. At my core, I’ve always known I was meant to help people. Even when I was in law school, my vision was never just about practicing law for the sake of it—I wanted to use that path to advocate, to build, and to create change. I often spoke about having my own business and helping others, and in many ways, that’s exactly what I’ve grown into today.
Organizing and bringing structure to someone’s vision has always lit me up. There’s something so fulfilling about watching someone’s face when an event we’ve planned together comes to life, or when a project is completed and they feel proud of the work we did. Seeing their ideas become reality and knowing I played a role in that joy—that’s when I feel most alive.
So yes, I do feel like I’m living in alignment with what I was born to do. Helping others succeed, making their journey smoother, and celebrating those wins with them—that’s the heart of my work, and it’s what makes me happiest.
Contact Info:
- Website: https://www.queensvirtualservices.com
- Instagram: https://www.instagram.com/queenquiata
- Linkedin: https://www.linkedin.com/in/quiatamitchell/
