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Story & Lesson Highlights with Windsor Dalton of Winston-Salem

Windsor Dalton shared their story and experiences with us recently and you can find our conversation below.

Good morning Windsor, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is a normal day like for you right now?
One of the things I love most about interior design is that no two days ever look the same. Some days I’m on site with a client, other days I’m sourcing materials or antiques, and sometimes I’m at my desk working through plans. The one constant is that I spend a lot of time in the car, but I actually use that as a chance to catch up on calls and stay productive. Another throughline is that design really requires constant critical thinking and layers of communication; whether I’m in the early stages of a project or wrapping up the final details. Because each client and each space is so different, every day ends up feeling completely different too, which keeps the work exciting.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a North Carolina–based interior designer with a passion for the furniture industry and antiques. Alongside my residential design projects, I curate a small capsule collection of antique pieces on my website, which I source from all over the world and refresh regularly. I also share my work and parts of my life on social media, where I collaborate with brands and connect with people who love design. This past year I launched my first licensed collection of fabrics and wallpapers with Post House, which was such an exciting milestone. At the heart of it, I’m really passionate about what I do and have made it a goal to diversify the business in a way that keeps it creative and evolving.

Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
I think that’s such an interesting question. One thing I’ve always disagreed with the world on is the idea of formal education. I was never a great student, never passionate about school, but I’ve always had this huge drive to do things creatively, especially with my hands. From the time I was really young, I loved decorating for holidays, especially Halloween. Any chance I had to express myself or create an experience for people, I took it. Growing up, my mom worked in interior design and the furniture industry, so I was exposed to that world early on, and it gave me a natural pathway into what I do now. And I think whether it was ignorance or just being strong-willed, I’ve always tried to beat to my own drum and focus on the things that gave me the most fulfillment, which for me has always been the creative side of life.

Was there ever a time you almost gave up?
I think any entrepreneur feels like they’re going to give up on a regular basis. But for most of us, it’s more of a feeling than something we’d ever actually act on. When you’re building a business by yourself, it can feel isolating, overwhelming, and all-consuming at times. In the early stages of my career, there were definitely moments where I questioned if it was really worth it, because it required so many sacrifices and felt like it was taking over my whole life. But looking back, those challenges are what make the better moments that much sweeter. They remind you why you pushed through in the first place.

Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
One of the biggest misconceptions in the world of furniture and design is that if something is expensive, it automatically means it’s high quality or high design. That is just not always the case. I’ve always believed that great style can be found at many different price points and in so many different ways. A lot of people fall into the trap of buying from the most expensive brands, but that doesn’t necessarily make a space well-curated, it just makes it expensive. For me, the real beauty of design is in mixing, editing, and curating pieces thoughtfully, not just chasing a price tag.

Okay, we’ve made it essentially to the end. One last question before you go. When do you feel most at peace?
I feel most at peace when I’m at home, candles lit and a good movie on. At the end of the day, I’m actually more of a homebody and an introvert, and I really value that time to recharge. That’s also why the way my home looks, feels, and even smells is so important to me. It’s my safe space and my sanctuary.

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