Hope Moore shared their story and experiences with us recently and you can find our conversation below.
Good morning Hope, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Have any recent moments made you laugh or feel proud?
My daughter is learning to play hide and seek. She hides in the most obvious spots, usually right in the middle of the floor, with a blanket draped over her like a tiny, giggling ghost.
When I pretend not to see her and call out, “Where is Mary Collins?” she can’t help but burst into laughter and proudly declare, “I’m right here!”
It makes me laugh every. single. time. I will never get tired of these moments or her sweet innocence at this age.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Hope Moore, and in 2023, I started a restoration company alongside my husband, Ethan. Most people who are fortunate enough to have never needed our services often assume we restore old homes. However, what we actually do is step into people’s lives after they’ve experienced a disaster inside their home whether it’s water damage or mold.
Helping people through some of their most stressful moments is truly at the heart of what we do. Before starting this business, Ethan and I both worked in corporate sales, but we felt called to make a change. We wanted to build something meaningful, something we could grow as a family, and something that was resilient – robot-proof, recession-proof, and even AI-proof.
After countless conversations, guidance from great coaches, and plenty of soul-searching, we stumbled across the world of restoration and instantly thought, “This is so us.” And here we are building a business rooted in service, resilience, and family.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
Coming from a corporate background in high-volume software sales, I often felt boxed in. In a world where you’re taught exactly what to sell and told to present it as flawless. The truth is, nothing is flawless…. not products, not people, and certainly not the world we live in.
When flaws appeard in the software, my hands were tied and I couldn’t always serve the customer the way I knew was right. I have always thought there was something so wrong about asking permission to do the right thing.
I longed to live in a world where I didn’t have to ask for permission or forgiveness for putting people first. Imagine if we could all say, “Yes, there was a flaw, but let’s work together on a solution.” That mindset builds trust. Unfortunately, many people believe there’s no room for error, but the reality is, errors happen all the time. What truly matters is how you handle them when they do.
Starting our restoration company gave me the freedom to live by that principle — to always do the right thing, no matter who or what is responsible.
Was there ever a time you almost gave up?
I feel like giving up almost every day. I have always been the kind of person who absorbs the emotions of everyone around me, and transitioning into a career where I am constantly surrounded by people on their worst days has been harder than I ever imagined. It is difficult to leave all of that pain and stress behind when I come home.
There are moments when I doubt myself deeply, when I feel like I am not skilled enough, not prepared enough, or that I do not have the tools people truly need in their time of crisis. It is an emotionally draining career, one where you have to keep a happy face on for everyone else, even when you are struggling inside.
But even on the hardest days, I remind myself why I chose this path. I get to help people when they need it most. I get to bring comfort, solutions, and hope into someone’s life when everything feels impossible for them. I don’t always feel strong, but I know the work I do matters to someone else. Thats what keeps me going.
Sure, so let’s go deeper into your values and how you think. Whom do you admire for their character, not their power?
One of the reasons I married my husband was because of his character. I have always admired the way he responds to challenges and how he treats people. He chooses to see the good in every situation rather than focusing on the struggle, and I have spent the past five years trying to “think like Ethan.”
I have never met a person who does not like him or a room that does not feel lighter and better when he is in it. Most people might struggle to work with their spouse, but for me, it is truly wonderful. He brings so much value to every situation, and I cannot imagine any journey of my life without him being one of its biggest and brightest parts.
Okay, so let’s keep going with one more question that means a lot to us: What are you doing today that won’t pay off for 7–10 years?
We are working every day to secure a better future for our children. As parents, we have spent a lot of time thinking about how to create something lasting for them — a foundation they can grow from, should they choose to. Our goal is to leave them a legacy of financial freedom, one they will still have to earn, but where the groundwork has already been laid.
We are also working now to create flexibility with our time in the years ahead. By putting in the hard work today, we hope to give ourselves the freedom to be fully present parents when it matters most. Our children’s needs and the support they require come before anything else, and we want to make sure we build a life that allows us to give them that.
Contact Info:
- Website: https://www.restorationdisaster.com
- Instagram: eastern_restoration_disaster
- Facebook: https://www.facebook.com/easternrestoration/
