Today we’d like to introduce you to Daniel Spraggs.
Hi Daniel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My story has been shaped less by stability and more by adaptation. I grew up moving often, attending more than a dozen schools, and learning early how to read rooms, adjust quickly, and take care of myself. The one place that always felt like home was my grandparents’ house in South Florida — full of family, conversation, and togetherness. That feeling of home stayed with me, even when my life didn’t feel settled.
Much of my grounding came from my mom. She raised my sister and me largely on her own, often without certainty or ease, but always with consistency, values, and care. She taught me how to treat people with respect, how to carry myself as a gentleman, and how to take responsibility for my actions — lessons that became the foundation for how I work, lead, and show up for others.
When we moved to North Carolina so my sister and I could be closer to our dad, I was introduced to the world of work at a young age. My dad ran a painting business while juggling multiple jobs, and watching him taught me the value of effort, responsibility, and entrepreneurship. I didn’t connect with school in the traditional sense, but I connected deeply with learning by doing. I left school early to work, earned my GED, and stepped into ownership roles young — right as the 2008 crash reshaped everything.
What followed were years of building experience the hard way. I spent nearly a decade working my way up in a family-owned warehouse operation, learning leadership, operations, and what it means to keep things moving when people depend on you. Eventually, I hit a ceiling and knew I wanted to build something of my own — something intentional.
In 2019, with the help of my now girlfriend Cassey Wyatt, I started Spraggs Construction Co. The business grew quickly because we focused on relationships, quality, and doing things the right way. But growth didn’t mean the road was smooth. I faced setbacks that forced me to rebuild from the ground up — professionally, financially, and personally. During that season, I learned what resilience actually looks like: showing up when things fall apart, staying accountable, and choosing growth instead of bitterness.
That rebuilding period became a turning point. I started investing deeply in personal development, mentorship, and faith. I was drawn toward helping others who felt unsupported or stuck — people who needed clarity, encouragement, and someone steady in their corner. That led me into coaching alongside continuing to rebuild and grow my businesses. I shared my journey publicly, even when it was uncomfortable, because authenticity mattered more to me than polish.
Today, my life looks very different. I balance business ownership, coaching, and mentorship, all rooted in the same instinct: to build stability and help people move forward. I live in Winston-Salem with my partner, Cassey, whose belief in me and shared values have been foundational. Together, we’ve grown our companies, taken on new ventures, and grounded our lives in faith, family, and service.
Looking back, my path hasn’t been linear or flashy. It’s been shaped by rebuilding, responsibility, and learning to become someone others can rely on — not because I have all the answers, but because I’m willing to show up, do the work, and grow alongside the people I serve.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not at all — and I don’t think it was supposed to be.
The road has been full of stops, starts, and rebuilds. I’ve faced financial instability, business setbacks, and seasons where everything I thought I was building fell apart at once. There were moments where I had to strip things all the way back to the basics — rethinking how I worked, how I lived, and who I wanted to be when things weren’t going my way.
One of the hardest parts wasn’t the work itself, but the isolation. When you’re responsible for keeping things afloat, you don’t always have the luxury of falling apart publicly. There were times when I was carrying uncertainty quietly while still showing up for clients, teams, and family. That tension teaches you quickly whether you’re willing to grow or willing to quit.
I also struggled with confidence and direction during periods of transition — especially when stepping into new spaces like coaching and leadership that required visibility and vulnerability. Putting myself out there meant facing doubt, criticism, and my own discomfort head-on. Many ideas didn’t work. Some ventures failed. But each experience sharpened my clarity and forced me to lead myself better.
What ultimately changed things wasn’t a single breakthrough — it was consistency. Choosing discipline over drama. Choosing responsibility over resentment. And choosing growth, even when it was uncomfortable or slow. Faith also became a grounding force for me, offering perspective during moments when the future felt unclear.
Looking back, the road hasn’t been smooth, but it’s been meaningful. Every struggle refined how I lead, how I serve, and how I show up for the people who trust me. I wouldn’t change the path, because it gave me the depth, patience, and resilience that define my work today.
Alright, so let’s switch gears a bit and talk business. What should we know?
At its core, my work is about building stability — for businesses, for individuals, and for communities. While the vehicles may look different, the purpose is the same.
Through Spraggs Construction Co., we focus on high-quality residential and commercial work rooted in trust, communication, and attention to detail. We’re known for doing things the right way — being fair, transparent, and dependable from start to finish. Many of our clients come through referrals, which I consider one of the strongest indicators of doing honest work. Construction can be stressful, so we prioritize clarity and consistency so our clients feel informed and supported throughout the process.
Alongside construction, I work as a coach and mentor, helping individuals who feel stuck or overwhelmed create structure, clarity, and forward momentum in their lives. My coaching isn’t about quick fixes or surface-level motivation — it’s about helping people reconnect with who they are, take responsibility for their choices, and build sustainable habits that support a more authentic life. Much of this work grew out of my own rebuilding process, which allows me to meet people with empathy and realism rather than theory.
What sets my work apart is the way these worlds intersect. I approach coaching like a builder and construction like a steward. Systems matter. Integrity matters. Follow-through matters. Whether I’m working on a job site or with a client one-on-one, my goal is the same: to leave people feeling steadier, more capable, and more confident than when we started.
Brand-wise, what I’m most proud of is trust. I’ve never tried to be the loudest or the biggest — I’ve focused on being consistent. My work is relationship-driven, not transactional. I want people to know that when they work with me, they’re not just hiring a service — they’re entering a partnership built on honesty, accountability, and care.
What sort of changes are you expecting over the next 5-10 years?
I think we’re entering a period where quality, integrity, and long-term thinking are going to matter more than speed and volume — especially in construction and development.
Over the next 5–10 years, I believe we’ll see a clear divide between work that’s rushed to meet demand and work that’s built to last. Housing demand will continue to grow, but so will awareness. Homeowners and communities are becoming more informed, more vocal, and less willing to accept poor craftsmanship, short-term fixes, and corners being cut. I see that firsthand — many of the homes I work on today are correcting problems that should never have existed in the first place.
That shift is one of the reasons I’m in the process of acquiring my General Contractor license. My long-term vision is to build intentional, lasting communities — homes and spaces designed with care, durability, and livability in mind, not just profit. I want to be part of raising the standard, not racing the clock.
On the commercial side, I also see opportunity in thoughtful, human-centered development. As work, retail, and community spaces continue to evolve, there’s a growing need for environments that support connection, functionality, and longevity. Buildings should serve people well — not just today, but decades from now.
Beyond construction, I see a broader cultural shift toward authenticity and accountability across industries. People want to work with companies and leaders they trust. They want transparency, follow-through, and values they can feel. Businesses that prioritize relationships, craftsmanship, and responsibility will stand out in a world that’s becoming increasingly automated and transactional.
For me, the future isn’t about building bigger for the sake of building bigger. It’s about building better — better homes, better systems, and better lives — and doing it in a way that creates something meaningful for the next generation.
