Today we’d like to introduce you to Devan Isenhower-Pearce.
Hi Devan, we’d love for you to start by introducing yourself.
I grew up right here in Goldsboro, and I married my husband Matt in 2019. We have two energetic boys, Theodore (Teddy) and Henry, who keep life full and fun.
As a family, we’ve restored two 100-year-old homes in downtown Goldsboro. I always say restored, not renovated, because we really believe history should be honored, not erased. We don’t cut corners for profit. We choose preservation and care, even when it costs more.
That mindset naturally carried into our work. I’ve never been interested in the easiest or most profitable path if it means sacrificing what matters. I care about craftsmanship, community, character, and the stories behind it all. Stories and people to share them with are what make a place feel like home.
In October 2025, we purchased Lola’s Vintiques, a vintage and antique store in downtown Goldsboro. It felt like a perfect fit for us because we’ve always loved pieces with history and meaning. In April 2026, we renamed it The Good Old Co. as a nod to what we value most. A time when people mattered more than profits, quality mattered more than quantity, and neighbors showed up for each other.
This next chapter is about more than a name change. I want to create a space where people actually want to spend time. Somewhere you can slow down, connect, and feel part of something local and lasting.
Later this summer, we’re moving into our new home at 205 W. Walnut Street, which will bring that vision to life in a bigger way. The Good Old Co. will be a vintage store, a neighborhood bar, and a gathering space all under one roof. It’s designed to be a place where you can stay awhile, whether you’re shopping, meeting a friend, or just taking a break from your day.
At its core, the store is about things that were built to last, because I believe in building things to last. Even more than that, it’s about people. Every dollar spent here stays in our community supporting local families, fueling community initiatives, and pouring back into Goldsboro.
That’s what The Good Old Co. is all about.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a completely smooth road, but I also feel like we’re still early in the story. At the time of this article, we’ve only been doing this for about six months.
In a lot of ways, our past experiences have prepared us well. We’ve taken risks before, we’ve learned how to problem-solve, and we’ve built a pretty strong foundation for how we want to do business.
That said, there are always challenges. Small businesses, especially in small towns, don’t have much margin for error. You’re figuring things out in real time, and a lot of it comes down to trusting your instincts and staying close to your community.
The biggest thing that’s made this feel manageable, and honestly really enjoyable, is our team. I’m incredibly grateful for them. They are thoughtful, proactive, and genuinely care about what we’re building. Half the time, they’ve already handled something before I’ve even thought about it.
So no, not perfectly smooth, but I wouldn’t trade it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Good Old Co. is a curated vintage and antiques store. We carry everything from records and vintage clothing to home décor, antique furniture, and original art. You might come in looking for vintage Levi’s, a stack of beautiful old books, or an original oil painting, and hopefully leave with something that feels like it was meant for you.
At the heart of it, we have a real passion for giving storied pieces their next chapter. A lot of what comes through our doors isn’t just “inventory.” It’s part of someone’s life. That’s especially true when we’re working with families who are downsizing or settling an estate. We try to approach that process with a lot of care and respect. For larger collections, we offer free in-home evaluations and white-glove pickup across North Carolina, because we know these decisions aren’t always easy.
We also work with a small group of vendors and consignors, which means the store is always evolving. There’s a mix of styles and price points, so whether you lean cottagecore, 90s grunge, or more traditional antiques, there’s usually something waiting to be found.
As we grow, we’re expanding into something even bigger than retail. In our new location, we’re adding a bar, lounge, and gathering space. The goal is to create a place where people don’t just shop, but spend time. Somewhere you can host a book club, celebrate a birthday, or just sit and connect.
What sets us apart, more than anything, is how intentional we are about our values. We keep money local whenever we can. We prioritize quality over quantity. And we treat people well. That applies to our customers, our team, our vendors, and our neighbors.
I’m most proud that those aren’t just ideas. They’re decisions we make every single day.
Do you have recommendations for books, apps, blogs, etc?
I am a big fan of Emily Grey of the Flourish Market (out of Raleigh, NC). She’s got a variety of amazing resources including her podcast Rooted & Rising.
Contact Info:
- Website: https://thegoodoldco.com/
- Instagram: https://www.instagram.com/the.good.old.co
- Facebook: https://www.facebook.com/the.good.old.co/
