Today we’d like to introduce you to Nikita Gupta.
Nikita, we appreciate you taking the time to share your story with us today. Where does your story begin?
Growing Up Gupta was born from a simple realization: families like mine were rarely represented in the stories, books, and media I saw. As an African American woman married to an Indian man, I wanted my children, and other multicultural families, to grow up seeing themselves reflected in positive, authentic ways.
What started as a personal blog documenting our family’s journey has evolved into a global multicultural lifestyle magazine and platform celebrating Indian interracial relationships, mixed South Asian identity, parenting, history, travel, weddings, and culture. Along the way, I’ve had the opportunity to interview inspiring couples and creators from around the world, publish books, build a thriving online community, and partner with organizations that share a passion for diversity and inclusion.
My goal has always been bigger than creating content. I want to preserve stories that are often overlooked, challenge stereotypes, and remind people that love, family, and identity don’t fit into a single box. Whether we’re highlighting historical figures, sharing modern multicultural love stories, or helping parents raise confident children who embrace every part of their heritage, Growing Up Gupta exists to make people feel seen.
Today, Growing Up Gupta reaches millions of people across our digital platforms each month, but the heart of the mission remains the same as when I first started: celebrating the beauty of multicultural families and ensuring the next generation grows up knowing that their stories matter.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it absolutely hasn’t been a smooth road. Like many entrepreneurs and independent publishers, I’ve worn nearly every hat: from writer and editor to photographer, social media manager, website developer, marketer, and business strategist. Growing Up Gupta has truly been a labor of love.
One of the biggest challenges has been building a platform around a niche that wasn’t widely represented when I started. There weren’t many spaces dedicated to Indian interracial families or mixed South Asian identity, so there were times when it felt like I was creating something people didn’t yet realize they needed. As the platform has grown, I’ve also had to navigate online criticism and conversations around race, culture, and identity. Those discussions can be difficult, but they’ve reinforced why this work matters.
Like most entrepreneurs, I’ve also faced the realities of balancing family life with growing a business. There have been plenty of late nights, learning new skills on the fly, and figuring things out through trial and error. But every challenge has helped shape the platform into what it is today.
The most rewarding part is hearing from readers who tell me they finally feel seen, or from parents who say their children have found books, stories, or role models that reflect their own lives. Those moments make every obstacle worthwhile and continue to inspire me to keep growing.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Growing Up Gupta is a multicultural lifestyle magazine and media platform dedicated to celebrating Indian interracial relationships, mixed South Asian identity, and the beauty of multicultural families. Through original journalism, interviews, educational features, books, and social media, we tell stories that are often overlooked by mainstream media.
We specialize in highlighting the intersection of culture, identity, history, parenting, travel, weddings, and relationships. Whether we’re uncovering forgotten historical figures with Indian heritage, sharing the journeys of interracial couples from around the world, or providing resources for parents raising multicultural children, our goal is to create a space where people feel seen, celebrated, and connected.
What I’m most proud of is the community we’ve built. Every day, we receive messages from readers who tell us they finally feel represented, that our stories have helped them navigate family conversations, or that their children are seeing themselves reflected for the first time. Those moments remind me that representation isn’t just about visibility, it’s about belonging.
I also take pride in preserving stories that might otherwise be forgotten. Some of our most impactful work has involved researching and sharing the histories of mixed South Asian communities, historical figures, and cross-cultural families whose contributions deserve greater recognition.
What sets Growing Up Gupta apart is that we don’t simply report on multicultural life, we live it. Everything we publish is rooted in lived experience, thoughtful research, and a genuine commitment to building bridges between cultures. Rather than focusing on what divides us, we celebrate the richness that comes from embracing multiple identities and perspectives. I believe that’s why our work resonates with readers around the world: it’s authentic, educational, and deeply personal.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
One thing that surprises many people is that Growing Up Gupta is powered almost entirely by one person, me. While many assume there’s a large editorial staff behind the magazine, I personally research the stories, conduct interviews, write articles, create social media content, edit videos, manage partnerships, publish books, and oversee the day-to-day operations of the platform.
Another surprise is that my professional career has been in business development and infrastructure, not media. Outside of Growing Up Gupta, I work in public-sector infrastructure, helping cities, universities, and school districts develop long-term solutions for aging facilities. At first glance, the two worlds seem completely different, but they’re connected by the same purpose: solving problems, building relationships, and creating something that has a lasting impact.
At my core, I’m a storyteller. Whether I’m helping preserve multicultural histories that have been overlooked or helping communities imagine a stronger future, I’m driven by the belief that the stories we tell, and the ones we choose to preserve, have the power to change how people see themselves and one another.
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Contact Info:
- Website: https://www.growingupgupta.com
- Instagram: @growingupguptas
- Facebook: @growingupguptas
- Youtube: @growingupguptas
- Other: Threads @growingupguptas
