Today we’d like to introduce you to Aaron Brown.
Hi Aaron, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
TVMFAM is something I created to survive, express myself, and find a sense of belonging. Gradually, it became a movement, then a brand, and now a growing creative business.
I am Aaron Brown, professionally known as TVM Killa. I am a rapper, singer, DJ, producer, and the founder and creative director of TVMFAM LLC. Before TVMFAM became a company, “TVM” began as part of my personal identity. It was originally connected to The V Master, an online persona I developed during a period when I felt isolated and needed somewhere to belong.
Life shaped the foundation of TVMFAM more than any traditional business plan ever could. While recovering in a wheelchair due to Blount’s disease, I began using writing and imagination as an outlet. My first novel, *The Stories Time Will Tell: New Seconds*, helped awaken the storyteller in me and showed me that creativity could turn difficult experiences into something meaningful.
Being involved in band and chorus from middle school through college also introduced me to people who felt like more than classmates. They became chosen family. That feeling of finding connection through creativity eventually became the emotional foundation of TVMFAM.
By June 2021, TVMFAM had developed into a defined brand. The name was no longer only connected to my personal identity. It began representing a wider family of artists, creatives, supporters, outsiders, and people learning to become more comfortable and confident in who they are.
Since then, TVMFAM has grown into an umbrella for original music, streaming and digital content, studio services, mixing and mastering through engineers with multi-platinum credits, live performances, DJ sets under DJ Loverboi, and full-band performances through ONEBIGMOB. It has also expanded into events, collaborations, fashion, merchandise, artist storytelling, marketing, branding, AI-powered visual tools, and release resources for independent creatives.
At the heart of all of it is a community built around confidence, love, emotional honesty, individuality, and the freedom to express yourself without feeling pressured to become someone else.
Today, I am developing TVMFAM into a music-driven creative company and community platform based in Wilmington, North Carolina, with ambitions to grow nationally and internationally. We are building the systems behind the creativity, including content operations, analytics, partnerships, music releases, revenue channels, artist resources, and long-term business strategies.
In the simplest terms:
Personal adversity created the identity.
The identity attracted a community.
The community became TVMFAM.
Now, TVMFAM is becoming a creative company.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been anything but a smooth road. In many ways, building TVMFAM has been the hardest struggle of my life.
People often talk about chasing their dreams, but they do not always talk about what happens after you begin achieving them. I reached many of my original goals, built a large online following, and created a brand designed to give other artists and creatives the freedom to be themselves. Yet behind those accomplishments, I was struggling to create that same freedom for myself.
After reaching 100,000 followers on Instagram, I signed with iSwimWithSharks Inc., a company connected to the larger music industry through Sony. What looked like a major breakthrough from the outside coincided with one of the deepest periods of depression in my life. I began to realize that succeeding within the music industry can sometimes require artists to spend more time managing expectations, protecting themselves, building infrastructure, and handling business than actually practicing the gift that brought them there.
For a long time, I felt as though I was doing everything except the one thing I believe God gave me the ability to do: create. I was working toward the hope that one day I would finally have enough stability, resources, and control to make art the way I was meant to make it.
Another challenge has been learning how to protect both myself and the people I want to help. The music business can reward vulnerability while offering very little protection in return. Artists are often encouraged to expose every part of themselves for attention, access, or opportunity, without being taught how to preserve their identity, mental health, ownership, or long-term future.
That reality strengthened the mission behind TVMFAM. I want to help create the opportunities, knowledge, protection, and creative freedom that I did not always have. I want artists to know that they do not have to lose themselves in order to build something meaningful.
One of the loneliest parts of being persistent is that people often assume the strongest person does not need support. When you are known for surviving, carrying the vision, and seeing things through, it can become difficult to find spaces where you are allowed to simply be human. That has been one of my greatest personal lessons.
The road has been painful, demanding, and at times isolating, but it has also given TVMFAM its purpose. Every obstacle has made the mission clearer: to build a creative company where people can grow, create, and succeed without having to sacrifice who they are in the process.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work sits at the intersection of music, creative direction, artist development, business strategy, and community building.
As TVM Killa, I create and perform music as a rapper, singer, producer, and DJ. As the founder and creative director of TVMFAM LLC, I focus on building the systems around the art: releases, branding, content strategy, live experiences, studio services, merchandise, partnerships, and practical resources that help independent creatives move forward with greater ownership and confidence.
One of the things I am most proud of is that, even as a signed artist, I have maintained 100% ownership of my masters. Ownership is central to everything I teach and build. I want artists to understand not only how to create, but how to protect what they create, develop leverage, and build careers on their own terms.
I have also had the opportunity to experience more than 50 tours and live-event runs. That exposure allowed me to see both the strengths and the failures within the industry. I have watched talented people lose control of their work, overspend on services they did not fully understand, and build businesses around people who were not equally invested in the outcome.
I learned some of those lessons personally. At one point, we had built a full creative mediaplex that included a recording studio, performance venue, event space, podcast room, lobby, and merchandise area. Losing that space after placing too much operational responsibility in someone else’s hands was one of the hardest business lessons I have experienced.
It taught me that vision without structure is vulnerable, and that true ownership requires more than having your name attached to something. It requires accountability, systems, financial awareness, and a willingness to remain involved in the work.
What sets TVMFAM apart is that our guidance comes from lived experience rather than theory. I am not trying to replace the people or institutions that once promised to open doors for me. I am using what I have learned, along with the relationships and resources I have developed, to show artists how to build on their own merit and avoid paying inflated prices for information they should have received from the beginning.
Our philosophy is simple: the information is free, but execution has value.
I want people to have access to the knowledge, tools, and perspective necessary to make informed decisions. When they need help applying that knowledge through creative direction, production, branding, strategy, engineering, or rollout support, TVMFAM can help execute the vision.
I am most proud that the mission has survived every setback. I have experienced profound personal loss, difficult business lessons, and seasons where I felt as though I was carrying the vision alone. Yet I continued building a company called FAM because I still believe people deserve a place where they can be supported, protected, challenged, and given a real opportunity to turn their ideas into something tangible.
TVMFAM is for the people willing to do the work. We are not selling dreams. We are helping people build the structure required to make those dreams real.
Is there anything else you’d like to share with our readers?
TVMFAM is open to working with artists, businesses, venues, community organizations, and creative professionals who want to build meaningful experiences and opportunities together. I am especially interested in connecting with people across North Carolina who believe the creative economy here can become stronger through collaboration rather than competition.
Most importantly, this journey is still being written. TVMFAM was born from the need to belong, but it is becoming a platform where other people can create that sense of belonging for themselves. Readers can learn more about our music, services, projects, and upcoming developments through TVMFAM.VIP and by following @TVMFAM online.
Contact Info:
- Website: https://TVMFAM.VIP
- Instagram: https://instagram.com/tvmfam
- Twitter: http://twitter.com/tvmfam
- Youtube: https://www.youtube.com/@TVMFAM
- Soundcloud: https://soundcloud.com/tvmfam
- Other: https://www.TVMFAMSTORE.com
