Today we’d like to introduce you to Alexandria Truesdale.
Hi Alexandria, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Hair has always been a part of my roots—literally and figuratively. Every woman in my family went to hair school, so beauty and hairstyling were always present in my upbringing. I loved playing dress-up as a child, especially with wigs—long wigs in particular. Long before I ever stepped into a cosmetology classroom, I was already doing hair for everyone around me.
In high school, I had the opportunity to enroll in a cosmetology program and begin working toward my license. At the time, however, I was more focused on preparing for a career in fashion, so I chose to pursue fashion design instead. Looking back, I realize I didn’t yet understand how to plan for both paths or recognize the value of building on all of my talents at the same time.
I eventually attended fashion school in Miami, Florida, where I studied fashion design. My experience there was incredibly impactful. I met people from all over the world and had opportunities to work during fashion weeks and with celebrities, both while I was in school and afterward. Those experiences expanded my perspective creatively and professionally and showed me just how much possibility existed within the beauty and fashion industries.
I ultimately decided to return home and complete what I had started in cosmetology. I graduated from hair school on October 19, 2014, and the following year, I launched my own brand, Siddity Hair.
What started as a personal passion quickly grew into something much bigger than I imagined. By my fifth year, Siddity Hair had grown significantly, and I found myself not only building a business, but building relationships, community, and a career that truly reflected who I am.
Today, I’m incredibly grateful to have spent twelve years in this industry. I’ve had the opportunity to touch so many lives through my work and create some of the most meaningful and aligned connections along the way. When I look back, I realize that every chapter—from fashion school to celebrity work to returning home and building Siddity Hair—was preparing me for exactly where I am today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a completely smooth road, but I think that’s true for anyone finding their way in business, especially as a young adult. Along the way, I’ve experienced relationships that evolved, relationships that ended, and situations that taught me a lot about people, boundaries, and business.
I’ve always tried to operate my business with humility, compassion, and professionalism. But as I grew, I learned that having a good heart doesn’t mean you won’t encounter difficult situations. Every season revealed something new to me about what it means to be a business owner.
One of the biggest lessons I’ve learned is that you can’t build your business around every situation that happens. There will always be an experience that makes you want to create another rule or another boundary, but at the end of the day, I’m human and so are the people I serve. Things happen, and you have to learn how to navigate them while still protecting your business and your peace.
I’ve also learned that all money isn’t good money, and timing is everything. Sometimes an opportunity can look great on paper but simply isn’t aligned with where you are or where you’re going.
For me, every challenge has been a learning curve. I don’t necessarily look at the difficult moments as failures anymore. I look at them as experiences that helped me become a wiser business owner, a better leader, and more intentional about the kind of business I want to create and the experience I want people to have when they interact with me.
Appreciate you sharing that. What else should we know about what you do?
I’m known for my signature silk presses, precision haircuts, and my approach to natural hair care. My work is deeply rooted in the beauty culture I grew up around. I’m a ’90s girl at heart, so I grew up in an era when Black women gathered in the beauty shop for good conversation, roller sets, hot combs, and that feeling of community that came with getting your hair done.
To this day, I still use a traditional hot comb on an actual stove. There’s something about those techniques that I don’t think will ever go out of style. I love being able to take those classic methods and bring them into a modern approach to healthy hair.
One of the things I’m most proud of is my ability to assess hair simply by looking at it. Over the years, I’ve developed an eye for understanding what the hair needs and how to create a style without compromising its health.
Early in my career, I worked in a mall alongside a 70-year-old woman who watched me grow. One day she told me, “Alex, you’re not a hairstylist—you’re a hairdresser. You truly dress the hair.” That statement stayed with me throughout my entire career. I realized that I don’t just do hair—I dress it. I give it my own personal touch.
For me, that means creating silky, smooth hair without constantly passing a flat iron through it, pressing the edges with a hot comb rather than relying heavily on edge control, and maintaining a natural-looking hairline. I love hair that moves. I want it to shake, flow, and have movement while still looking full from the root to the ends. And, of course, a beautiful, clean, intentional cut is everything.
My signature cuts have also become a major part of my identity as a stylist. Many of my clients tell me that once they receive one of my cuts, their hair seems to grow back faster, healthier, and stronger. That’s incredibly rewarding because healthy hair is always the foundation of beautiful hair.
What sets me apart is my originality. I’m not interested in simply recreating what everyone else is doing. I want my work to have a signature that people can recognize as mine. I truly love creating healthy, beautiful hair while honoring the techniques and traditions that inspired me.
In a world where trends are constantly changing, healthy hair never goes out of style.
Are there any books, apps, podcasts or blogs that help you do your best?
I’m a big believer in constantly learning, so podcasts, documentaries, and books are a big part of how I continue to grow. I especially enjoy listening to podcasts and watching documentaries that feature entrepreneurs and hearing how they built their businesses, navigated challenges, and evolved along the way. I love learning from other people’s experiences and allowing them to challenge the way I think.
I’m also an avid reader. One of my favorite books is 101 Essays That Will Change the Way You Think by Brianna Wiest. That book has genuinely shaped the way I look at different situations, both personally and professionally. It has helped me become more intentional about how I process things, how I respond to challenges, and how I navigate life as an entrepreneur.
I think one of the most important things you can do for yourself in business is remain teachable. There’s always something new to learn, and sometimes the best lessons come from simply being willing to look at a situation from a different perspective.
Contact Info:
- Website: https://www.siddityhairllc.com
- Instagram: siddity_hairllc
