Exploring Life & Business with Marshall Rich of Rich Realty Group

Today we’d like to introduce you to Marshall Rich.

Marshall, we appreciate you taking the time to share your story with us today. Where does your story begin?
You could say I have real estate in my blood. My father founded a successful real estate company in my hometown of Little Washington, NC and when I joined the real world, I found that I too had a natural knack for the business.

After graduating from UNC-Chapel Hill in 1998, I moved to Raleigh in 1999 and worked hard to get my North Carolina Real Estate license. I was able to get a job as a “relief agent” on the weekends for onsite, new construction sales with what was Fonville Morisey Builder Marketing Group. I soon became full-time and sold homes onsite for two years for two national home builders. However, in those days, we did not have much internet to surf and I just couldn’t sit in a model home any longer, so I decided to move into the world of resales and eventually formed a partnership with a couple of builders a company called Titan Development. For two years, we did major home additions, renovations in Raleigh both for hire and speculatively. It was during this time that I realized I was much more effective as a real estate broker than a builder and in 2004, I started Rich Realty Group and later incorporated in 2005.

Initially, I was sort of a “lone wolf” – operating and selling a high volume on my own. At the time, I did not want to worry about other brokers joining my firm due to liability and new responsibilities, but I over time, I learned that having a few good brokers on my team created a synergy of ideas as well as full-time coverage if I was to ever leave town for the weekend, God forbid.

When the Great Recession hit in late 2008, it was clear to me things were going to change in drastically in the real estate market. I was going to need to make a shift to survive. So I became a short sales specialist. I leaned on a network of seasoned attorneys and took every class I could on the subject. From 2009-2013, a large portion of my income was based on short sales. By 2013, though, there was certainly a light at the end of the tunnel. Prices were at an all-time low and interest rates were falling. To say it has been a wild ride from then to now is an understatement.

Raleigh has grown at unprecedented rates and we have been here, year in and year out, helping to propel this growth by serving our client’s real estate needs with a high level of energy and enthusiasm. I believe this shines through in every transaction that we manage on behalf of our clients. We believe the process of buying and selling a home should be in an engaging yet relatively easy for our clients.

In short, our clients come first and we strive to give concierge-level service for every transaction. By being nimble, we can consistently seek out the latest technology to help us sell your home for more and with our robust social media platform, we stay on the forefront of home marketing. 2021 is shaping up to be a stellar year, Interest rates are still low and there are great homes starting to hit the market. I guarantee we can successfully help you navigate your next home sale or purchase; as we say at Rich Realty Group, “It’s a great day to buy real estate!” Give us a call today!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There have certainly been challenges along the way. Initially, it was competing with the more established brands and then of course the great recession. It looked like the Great Recession post-2008 was going to be the end-of-the-road for many REALTORS, including myself. What that challenge taught me, though was how to adapt and how hardship can teach you to appreciate what you do have. There are always day-to-day challenges we have to overcome and we see them as opportunities to learn, grow and shine a little brighter.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Although we sell quite a variety of homes and land in Wake and Durham counties, our primary focus has been downtown and “midtown” Raleigh. Known locally as “Inside the Beltline.”

The homes are older and the values can vary street to street. This is where our experience stands out. It is that intimate knowledge, coupled with consistent attention to detail and the ability to truly listen to our client, that set us apart from our competition. That and the fact that we have a good time while doing it, and our enjoyment is contagious.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Expect the unexpected. Be ready to adapt. Always be the cooler head in the room.

Contact Info:

• Email: [email protected]
• Website: www.richrealtygroup.com
• Instagram: www.instagram.com/richrealtygroup
• Facebook: www.facebook.com/rrgraleigh
• Youtube: https://www.youtube.com/channel/UCBKgEYJhL5KYE0cEIrVk7sw