Hidden Gems: Meet Sephora of Seph Crafts

Today we’d like to introduce you to Sephora.

Seph, we appreciate you taking the time to share your story with us today. Where does your story begin?
My name is Sephora. I am the owner of Seph Crafts. I started my company as a hobby about two years ago and have since transitioned to a full-time business owner during the pandemic. I genuinely value a planning system that will help me stay on track with my goals and schedule.

But before creating my own, I could not find one that spoke to both simultaneously. After getting annoyed with using sticky notes that would eventually fall out of my planner, I decided to try my hand at making one that would work for me.

When I designed the first planner layout, I considered anyone looking to purchase a valuable planning system. The journal focuses on brain dump sessions and includes motivational prompts. But I am still working on fine-tuning my journal line.

After much trial and error, all Seph Crafts planners and journals are handmade by me in Cameron, NC. Made with premium bright white paper and wire coiled in hardcover, each planner style is named based on the cover design. The premium paper used allows for any pen to write smoothly without bleeding through the sheet. I also created an eGuide on how to implement a self-care menu to your everyday lifestyle.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the beginning, I had a slow printer, very little capital, I didn’t have the write paperweight for the planners, and I spent so much money trying to finalize designs and get the best supplies. Also, I did not make any profit in the beginning because I was lowballing the price of my products.

Appreciate you sharing that. What should we know about Seph Crafts?
Initially, it was easy for me to focus only on the bottom line. But the reviews from my clients were priceless and rewarding. Much of my client’s feedback has been based on how helpful the planners are with prioritizing their time, budgeting their expenses, and setting goals that’ll help them stay on track.

I focus more on the quality and client experience. My passion and thoughtfulness show in every planner created. So, for me, it feels good knowing that Seph Crafts planners are great for increasing productivity in someone’s everyday life.

My flagship designs are the all-in-one dated and undated annual planners. They consist of monthly budget sheets, goal-oriented prompts, weekly plans, a daily to-do list, note sheets, a monthly calendar, and an annual “vision board” sheet. This planner is the most popular as it encourages users to focus on time management by accomplishing three things per day that aligns with their annual goals.

Are there any important lessons you’ve learned that you can share with us?
Being patient, understanding that this is my marathon and not anyone else’s, and not giving up on my company because I know I am far from finished with achieving goals within the organization.

Contact Info:

• Email: [email protected]
• Website: www.sephcrafts.com
• Instagram: www.Instagram.com/seph_crafts