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Inspiring Conversations with Shaun Provost of Live Unbreakable

Today we’d like to introduce you to Shaun Provost.

Hi Shaun, thanks for joining us today. We’d love for you to start by introducing yourself.
Thank you so much! My name is Shaun Provost, I am the Founder and Lead Nutritionist/Head Trainer at Live Unbreakable, LLC. I originally started Live Unbreakable over 12 years ago as a personal training business, wanting to help people understand their bodies better and get into the best shape of their lives. At the time, I was a competitive obstacle course racer, and my friends and competitors would always ask me questions about fitness and nutrition.

LU quickly turned into a passion of mine, as I loved watching them not only achieve their goals but also fall in love with the process, and learning about their bodies and how they work. To me, it was just so cool and so rewarding. Naturally, as I grew, so did the business. From personal training to group training, and all sorts of other specific sport-training in between, I was loving every minute. However, in my mid-twenties, I experienced a number of health issues of my own, and struggled with doctors, specialists, etc trying to figure out what was causing my symptoms.

Throughout the entire process, I was researching, learning, and trying to figure out the puzzle on my own, too. Three years and five certifications later, I became very passionate about nutrition and how it affects our entire system. Live Unbreakable will always offer personal training programs, but the bulk of my clients now come looking for answers to nutrition-related health questions and goals.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Definitely not a smooth road! Haha, so many challenges as a business owner – but I wouldn’t have it any other way. Every single obstacle that I’ve come across has made me, and Live Unbreakable, who and what we are today.

I would say one of the biggest struggles for me was managing boundaries as a coach versus an athlete vs business owner – it wasn’t easy to navigate at the beginning, but it’s gotten easier over the years. There was a lot of trial and error, plenty of burn out, and definitely some upset friends/clients – but it of course worked out the best for everyone in the end.

Another struggle that I encountered was just figuring out what “worked” for my business in terms of marketing, profitability, etc. It took me a while to dial back and dial IN; I had plenty of interest in lectures, public speaking, podcasting, paid advertising, etc etc – but even though those channels worked for others in my industry, they didn’t necessarily feel “authentic” to me, so instead of doing several things at 60%, I did a few things at 90% and saw much more success.

Thanks – so what else should our readers know about Live Unbreakable, LLC?
I honestly started the business wanting to positively change just one person’s life. Just influencing one person to live a healthier, more sustainably energetic life. I am so humbled to know that I have changed hundreds, thousands of lives through my programming and services. It all comes down to passion, and I have a never ending supply of that for this industry.

LU has nutritional plans based on science, personalized to your body. Our fitness programs are designed & customized for you to conquer your goals. We help you create a healthy lifestyle that’s achievable, maintainable, and enjoyable.

Live Unbreakable is more than eating right and training right. It goes beyond consistency and physical perseverance. Living Unbreakable is the absolute dedication to an improved way of life, finding that fire within, and flexing your tenacity in order to overcome any obstacles in your way. Our trainers meet you where you are in your health journey, and help push you further beyond any limitations that stand in your way. They do this by demanding the best from you. Every. Single. Day.

We’re different because we’ve been there – right where you are. We know what it feels like and we know you can feel so much better. Less anxiety. Less lethargy. More energy. More excitement for every day.

Is there a quality that you most attribute to your success?
Relentless positivity! Endless dedication. Pure passion. Unconditional gratitude.

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