Meet Tylar Brannon of Optimal Bio

Today we’d like to introduce you to Tylar Brannon.

Hi Tylar, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers. 
Growing up, I always thought I wanted to be a doctor, so it’s pretty full circle that now I am part of a medical company. While I’m an attorney by degree, going into law school, I knew I wanted to end up on the business side. I received my MBA while in law school, and after graduation, I worked in Washington, D.C., before moving to Raleigh, NC, where I joined Optimal Bio. When I first joined Optimal Bio, I thought I would be there temporarily to help them while I was applying for jobs. However, after putting new processes in place and taking over the finances, I was advised to “stay and create my own company.” Since becoming CEO in 2018, I have expanded the company to seven locations (Cary, NC; Charlotte, NC; Southern Pines, NC; Wilmington, NC; Charlottesville, VA; Greenville, SC; and Charleston, SC), doubled patient count each year, and continue to work closely with future and existing patients to help them achieve healthier and more balanced lives. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
No, I have learned many lessons along the way, including when to make “big hires,” how to delegate, make the right decisions at the right time, and keep learning and growing while operating. My biggest mistake when I started was not listening to myself. Since I was young and had never led a company, I didn’t yet have the confidence to trust myself and defend my thoughts and decisions. A key lesson I learned was to trust my gut in letting people go sooner and hiring key people sooner. Building a team you can create something with, not be restricted by, is critical. 

As you know, we’re big fans of Optimal Bio. For our readers who might not be as familiar, what can you tell them about the brand?
Optimal Bio is a medical company with medical practices specializing in Bioidentical Hormone Replacement Therapy (BHRT). Using all-natural hormones that are identical to those made by your body, BHRT helps ease the symptoms and medical issues, including fatigue, brain fog, trouble sleeping, anxiety, depression, diabetes, headaches, osteoporosis, and more. Further, BHRT is foundational in preventative healthcare, as it helps protect the brain, heart, bones. Hormones have over 500 functions in our body. a messenger in our body, meaning that it touches every system and function in our body. Hormones are the foundation of our health. An initial consultation is performed by Optimal Bio’s expertly qualified team of doctors, PAs, and NPs, followed by comprehensive lab testing. Since launching in 2012, our team has seen those struggling with brain fog and fatigue from everyday life and past illnesses regain their clarity and energy, veterans with PTSD begin treatment and reclaim their lives, and people dealing with anxiety and depression take back their well-being. The work we are doing at Optimal Bio is literally changing lives. As a population, we are getting sicker each year – both physically and mentally. At Optimal Bio, we offer a solution by treating the person’s root cause of issues. Giving bodies these tools to function properly and treat the root cause of illnesses leads to less disease and sickness and a more productive and happy society with less healthcare costs. Everyone truly is a candidate for BHRT, as it is one of the most effective, safe, and reliable ways to improve your quality of life. 

Across our seven offices, we have over 6,000 patients with a 97% retention rate. We have over 200 new patients every month and have doubled patient count year after year in each one of our offices. We impact people from all walks of life, from mothers to CEOs, veterans, athletes, and everyone in between, and each patient has their own success story. 

What am I most proud of? Our entire team truly believes in what we do. We provide the education, tools, resources, and a listening ear to help people every day. 

What do you think about happiness?
What makes me happy? Having the opportunity to be a part of creating and building a team, a brand, a company. I truly enjoy each day – the big and small things. I enjoy the journey and process of work and life. Having internal peace and joy is foundational to happiness. Happiness comes and goes, but internal peace and joy is what is the constant because it’s not dictated by a circumstance. I enjoy traveling, college football, the beach, working out, black iced coffee, and walking in new cities. I enjoy being pushed, doing new and hard things, and being thankful for this opportunity. 

Contact Info:

• Website: https://optimalbio.com
• Instagram: https://www.instagram.com/optimalbio/
• Facebook: https://www.facebook.com/OptimalBioBHRT
• Linkedin: https://www.linkedin.com/company/optimal-bio/
• Youtube: https://www.youtube.com/channel/UCRWEkzCUh_CHIBGB5dae5rw