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Check Out Leesa Ferrer’s Story

Today we’d like to introduce you to Leesa Ferrer.

Leesa, we appreciate you taking the time to share your story with us today. Where does your story begin?
Three years ago, while sitting at dinner one night myself and Patrick talked about how great it would be to own an event and wedding planning business and how fun that would be. After planning events for 18 years at the company we worked for, we had our “ah ha’ moment. In that moment we decided let’s do it! With Patrick’s love of decorating and attention to detail and my desire to create a dream event, we knew that once we started this venture there was no turning back. We started off with trying to pick the perfect name that fits our style and screamed PICK US. For a week, we went back and forth on names and finally landed on Simple Elegance Events. We wanted to give every bride the wedding of her dreams from farmhouse rustic to elegant black-tie events and of course everything in between. After our first wedding, we were hooked! From the first meeting with the bride when they share their vision with us, to the coordination of vendors in the months leading up to wedding, the attention to detail on the day of, and finally to the look on the bride and grooms face during the ceremony and reception is why we do what we do. We are hopeless romantics and to be a part of something so big, so monumental in people’s lives is what drives us, simply put we create memories. We started off small, planning events and wedding of people we knew, attending bridal shows to showcase our talents, and constantly posting in social media to get our name out there is how we got to where we are now. Loving what we do, planning amazing events/weddings, creating memories and along the way meeting fabulous people.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It wasn’t easy at first. How do we get our name out there as a new business, a new planner, no marketing, just us! We put a lot of time, worked long hours, worked on our days off from our “9-5” to get started. Couldn’t just quit our jobs and dive headfirst without some sort of way to let’s say “pay the bills”. We invested in bridal shows to put us in front of the public. After our second wedding show, we decided to start our rental side of the business as well. Why should a bride have to pay an arm and a leg to have decor for her wedding? There went more money into the business so we could build our inventory. The hardest struggle for any new business is how to get our name out there and how to persuade the client to pick me?

Thanks – so what else should our readers know about your work and what you’re currently focused on?
We are event/wedding planners and also offer event rentals (centerpiece decor, linens, arbors, etc…) We specialize in weddings but plan all types of events from birthday parties, baby showers to corporate functions. We are known for a few things, our attention to detail, our ability to design events and our attentiveness to our clients. We are most proud of our work ethics and how we put our client’s needs and wants first. We always go above and beyond and are willingness to tailor what we need to in order to satisfy our clients. What sets us apart from others… our work ethics. We don’t see dollar signs when we sign a new client. We see someone who needs us to help guide them, takes the stress off of them, be the ear when they need it. We aren’t just wedding planners we are so much more.

Can you talk to us about how you think about risk?
We haven’t taken any major risks when we started this business. However as time has gone on, we discuss expanding and possibly venturing into owning a venue. Taking risks is scary but is necessary in order to grow.

Contact Info:

Image Credits
@faceinlens Photographer Ayhan

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