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Community Highlights: Meet David Charles of Electrocademy

Today we’d like to introduce you to David Charles.

Hi David, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
You’re welcome, it’s great to be talking to you! As a kid, I was involved in most things alongside school – sports, performing, and the arts – but the music was definitely something I felt a magnetism to. I’ve memories of playing in my parents’ back garden with a head full of melodies but not really sure where they came from, so when Santa Claus gave me a keyboard for Christmas one year (with all the flashing lights and buttons a young boy could dream of) it was something of a match made in heaven. The peripatetic cello lessons at school couldn’t really compete, though I suppose they possibly later helped me learn guitar!

In my teens, I completed all my formal music and production training across the spectrum of performance, theory, technical/sound engineering, composition, etc, and pretty much rinsed the world of pieces to play and improvise, especially with having had a lot of fun and adventures with my band and performing concerts. As such a stronger and stronger desire to compose/perform my own material in various styles emerged with that being more open-ended.

Getting in the way of all of this was my academic, business, and sports progress: For example, I was a top prize winner of Part III of the Mathematical Tripos at Cambridge University, the hardest maths degree in the world; so I had to somehow balance being the British Empire’s real-life Good Will Hunting and all the shizzle of business/career expectations that come with that with my burning desire to keep up the momentum of my music record label.

Thankfully, after qualifying professionally as a Fellow of the Institute of Actuaries, I was able to develop my own professional consultancy and various other businesses, which has given me the time flexibility to continue with my commercial music production/performance and music services company.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Well pushing out some of my most creative and euphorically epic pieces of upbeat dance music a matter of weeks before virtually every nightclub and events venue on planet earth was closed down due to the global pandemic was a noticeable bump in the road! – however, the beauty of owning/controlling your own label is that your material is out there forevermore to do whatever you like with.

The changing lockdown rules arising from the pandemic also create logistical challenges to overcome. However, modern technology and a savvy knowledge of navigating the transport system can circumvent that! For example, I’m about to release a new single featuring Daniella Alicia Farmer (the newly crowned Miss British Isles).

Communicating on various mobile apps/social media while dealing with changing cross country and inner-city train times helped ensure she was where she needed to be for recording vocals and shooting the music video. Going forwards, a lot of the production/marketing work for her own forthcoming EP we’ll do remotely I expect.

We’ve been impressed with Electrocademy, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
So the core activity of my music production company Electrocademy is a music production service for any individual or business/organization that needs freshly composed original music in any style they wish, tailored to any purpose they need. These can be businesses that need music for their marketing campaigns and media or events, through to individual artists/DJs who need ghost production or songs written for them or visual content creators.

As well as myself/Electrocademy musicians, I’ve close links with a wide network of exceptional musicians and performers and I’m a member of alumni groups of top music schools and institutions. Therefore there’s not really any bound on the size and scale and level of creativity or musical style of any piece of music that Electrocademy may be asked to provide. I’ve harnessed technology and structured Electrocademy administratively to have almost no overheads so Electrocademy offers remarkable value for money to clients for the quality of music provided (which hopefully speaks for itself!). Therefore, any enquiries from anybody regarding the music production service – no matter what the purpose – are welcome, and value for money prices can be negotiated.

Electrocademy is nimble as a business, so as well as the music production service, we work with other artists in their promotion, marketing, commercial releases, management, and admin, release commercial music tracks and music videos of our own and with other artists, live performances and workshops, run interviews with national touring pop stars, write music industry articles and create entertaining musical media of interest. So, if prospective clients have an idea in mind that they feel Electrocademy can help with, it’s always worth dropping us a line for a friendly chat.

Is there any advice you’d like to share with our readers who might just be starting out?
The music industry is enormously saturated with people fighting for attention. Don’t be deterred by people of mediocre talent who use gimmicks, sexuality, or political pandering to get ahead. What ultimately wins through is the quality and enjoyability of your music so keep working on that and use the other things sparingly (unless of course, you go viral using them, in which case give Electrocademy a shout out!).

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