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Conversations with Jackie Canavarro

Today we’d like to introduce you to Jackie Canavarro.

Hi Jackie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
My journey with vintage began when I was young. Wandering through the flea market at the fairgrounds and Saturday morning garage sales were a regular routine in my household. I didn’t think much of it at the time and honestly thought most of the stuff was junk.

I’m from California but grew up in Raleigh. Every summer, we would go back to visit and stay with my grandmother. Some of my favorite childhood memories came from those trips. My grandmother was incredibly stylish and her house was an eclectic array of items gathered over the years from her travels across the globe. She passed away my senior year of high school and I inherited a bunch of her vintage dresses.

It wasn’t until after college that I actually got them out and decided to wear them. I was working in a local patisserie having just graduated college and fresh out of an abusive relationship of nearly 6 years. Wearing those outfits really built up my confidence again and I was figuring out who I really was. I fell in love with vintage.

Fast forward a few more years and many pivots later including plant shop manager, animal nutritionist, and florist. Throw in some major life trauma and unhealed trauma from my past catching up to me. I found myself feeling lost and searching for a greater sense of purpose and connection. I began searching out the things that truly brought me joy in life. Even if it didn’t make money or make sense to anyone else.

I found thrifting and treasure hunting again. I launched Valley View Vintage (named after the street my grandmother lived on) in April of 2020. There was a lot of uncertainty and confusion going on in the world but I kept following my inner guidance system. That inner voice has led me down my current path of renovating a 1978 Winnebago Brave named Wildflower.

She’s my future home on wheels where I plan to travel full time and connect cool vintage to people all over! It’s scary and definitely not conventional but I know this path is going to lead to incredible opportunities and I hope to inspire more people to go for their dreams. No matter how crazy they may seem.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The human experience is full of contrast so it definitely hasn’t been a smooth road but I appreciate the struggles because they got me to where I am today. The path of healing is not linear and it’s easy to feel defeated or like you haven’t made any progress.

Our egos can easily take over and we start comparing ourselves to others, imposter syndrome creeps in, and anxieties take hold. We stand in our own way a lot so surround yourself with people who want to see you succeed and grow and will cheer you on at every little step. Knowing your unique style and building a brand takes time and any entrepreneur will tell you it’s not easy but so worth it.

Figuring out how to balance being a one-woman show has had its struggles. I source, clean, repair, photograph, edit, list, etc. I also know vintage is only a part of my journey. There will be more struggles for sure but I know they will help shape me into the best possible version of myself.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Well, that’s a great question because I’m a multi-passionate creative so I always have many things going on at once. I have a degree in business management but knew I could never work in the corporate world. I’m fortunate to have only ever worked for local small businesses, but now I’m working for myself and it feels great.

I specialize in vintage home goods, clothes, and furniture. Anything from the 90s and back but my sweet spot is the 50s-70s. I love mid-century modern furniture and clothes from the 60s and 70s with bright bold prints. If you ask anyone that knows me, they’ll tell you I have a mild obsession with wicker. So if you’re looking for anything wicker, rattan, or boho, I probably have it or can source it for you!

I’m most proud of coming into my true authentic self and taking on the massive project of converting a 44-year-old camper into an epic home on wheels! I’m not a master carpenter, mechanic, electrician, plumber, or solar expert but I’m eager to learn and add new skills to my ever-growing toolbox.

I believe what makes me different is how I see the items I sell. Money is not my first focus. It’s really not in my focus at all. It’s how I feel and the energetic connection to that thing. If I’m not super excited about an item, it’s not coming home with me. It’s all about intention. I know I’ll get to connect it to someone really rad and those connections are often more valuable to me.

I know that vintage is becoming more and more mainstream which is amazing! It also means that prices are going up, much like everything else these days. We all have so much more to offer than money, so I’m always open to trades of all kinds. Do you make art? Jewelry? Garden? Let’s connect and trade. I’d love to see a world where bartering is commonplace again!

I don’t just sell things. I’m a connector. I get to be a part of someone’s co-creation with the universe.

What would you say has been one of the most important lessons you’ve learned?
I’ve learned many lessons so far on this journey but I would have to say the most important has been learning to trust my intuition.

Learning to show up as my most authentic self and following what brings me joy without fear of judgment. Do the inner work, heal your traumas, lead from your heart, and have good intentions.

We are the creators of our realities so why not make it epic! So trust your gut, take inspired action, and trust the unfolding of your dreams.

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