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Daily Inspiration: Meet LaQuilia “LaLa” Parker

Today we’d like to introduce you to LaQuilia “LaLa” Parker.

Hi LaQuilia, please kick things off for us with an introduction to yourself and your story.
My story (Love Thy Skin) started when I had a breakout from an “all-natural product” I got from Walmart. The breakout was so bad that I went from wearing make-up for fun to wearing it as an only option. My confidence was depleted. I wasn’t taking selfies without a good old snap chat filter and didn’t want to go out in public.

I honestly felt lied to. I knew I had a sensitivity but natural products always worked for me. I eventually found myself not trusting store brand skincare products so with much research and my husband’s paycheck I developed an all-natural skincare line with minimal ingredients.

My goal is to reach as many women as possible and let it be known that self-care/skincare can be affordable, fun, and accomplished in the comfort of your own home.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Oh, hell no (can I say hell?). My journey has been up and down. First was figuring out how to develop the products and, of course, funding. I just hit five years of being a stay-at-home mom so after my husband bought home the check, I made sure all household and personal bills were paid, made sure we had groceries, put money in our savings, and bought whatever ingredients and packaging I could afford.

I did that for a few months before creating any products. Then, it’s the self-promotion and marketing, self-doubt, lack of support from family and friends, and reinvesting the money you made back into your business. I didn’t start seeing a profit until this year and I started my business in September 2019 and that’s only because I kept going viral on TikTok.

Being your own boss is stressful. I like to compare it to raising a child. You don’t know what you’re doing. It’s an everyday learning experience and as your business grows you grow as a business owner.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a multi-talented mom-preneur. Other than being a mom and having a skincare brand, I’m a licensed cosmetologist located in Raleigh NC at Talk of the Town Salon. I’m just now getting into doing makeup on other faces than my own which is something I have always wanted to do and I’m also getting back into modeling. I specialize in self-care for the average woman and mom. Everything I do is to build confidence.

I believe that’s my calling. To help women like myself become who they are on the inside, on the outside, and show up as her in her everyday life and to the world unapologetically. I am most proud of not giving up. As a stay-at-home mom, it is so easy to lose yourself and to give up on your dreams for your kids and spouse. I’ve been there once before and I refuse to go back. I can’t lose myself again.

I believe what sets me apart from others is that I’m always giving “free game” I don’t like to charge people for the information that I have and I get a lot of fuss from my husband and sisters for that. I like to help people in every way possible. I honestly think that if I had to come to when I first became a stay-at-home mom and an entrepreneur, I would’ve avoided a lot of mistakes.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
DO YOUR RESEARCH!

Figure out your “why”. If your only goal is to make money then you won’t go far. Your friends and family are NOT your target audience and don’t be afraid to charge your worth. The right people will come and they will be strangers. Find your niche/platform.

I’ve had a Facebook and Instagram since they first hit the scene and about 5% of my customer come from there, MY platform is TikTok, that’s where I thrive and can be myself, and my supporters go hard for me, so don’t be afraid to brand out to other social media platforms. The biggest thing I wish I knew which may be common sense but really isn’t is that THIS IS HARD!

It is a hard baby and this is not for the weak. We, real ones, make this look good but behind the scenes, there is doubt, frustration, limited funds, tears, and so much heartache but you have to see it through.

Contact Info:

Image Credits
Photos: Angelita Dawkins Earrings: Swan Shine

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1 Comment

  1. Sabrina Little

    November 29, 2021 at 3:45 pm

    I am so proud of this young women ( and I’m not saying that because I am her stepmom) I have watched her conquer her struggles and turn them into the fine poised woman she is today. I wish her nothing but blessings.

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