Today we’d like to introduce you to Jina.
Hi Jina, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve always believed that entrepreneurship is about more than building a business—it’s about recognizing what has been placed inside of you and having the courage to build something from it.
My journey began in the beauty industry, but it was never simply about hair. As a beauty professional and entrepreneur, I learned very early that the salon chair could become a place of transformation in more ways than one. Women trusted me not only with their appearance, but with their stories—their marriages, careers, children, health concerns, heartbreaks, dreams, and transitions. I began to understand that while my hands were part of my gift, my ability to connect with people, listen, create, encourage, and recognize what they needed was also part of my purpose.
That foundation became Anointed Hands by Jina, and entrepreneurship continued to open new doors for me. I expanded into product development with BellaCouture™, creating beauty and wellness products inspired by needs I saw firsthand. Over time, my creativity and business interests continued to evolve into writing, speaking, business development, wellness, and creating spaces where women can have meaningful conversations about the things we experience but don’t always openly discuss.
Today, my vision is bigger than building individual businesses. I am building an ecosystem.
I believe the strongest brands—and the most meaningful lives—are created when the different pieces have a reason to connect. For me, beauty connects to wellness. Wellness connects to confidence. Confidence connects to how we show up in our relationships, careers, businesses, and communities. Education gives us the knowledge to make better decisions, while conversation gives us the courage to talk about what we’re experiencing along the way.
That’s the ecosystem I envision: a space where beauty, wellness, education, entrepreneurship, conversation, and community can coexist and support the whole person.
One of the things I love most about entrepreneurship is that it has never required me to be only one thing. I can be creative and strategic. I can work behind the chair and build beyond it. I can develop a product, write something that moves someone, help another entrepreneur recognize an opportunity, or walk into a business and immediately begin thinking about how the experience could be elevated.
Continuing my education in healthcare is another part of that ecosystem. To someone looking from the outside, it may appear that I’m changing directions. I don’t see it that way at all. I’m expanding the vision. The common thread has always been people—helping them look well, feel well, live well, and become the best version of themselves.
My faith is the foundation beneath everything I build. There have been seasons when the vision was clear and others when I had to trust God before I could see how all the pieces would connect. What I understand now is that purpose doesn’t always arrive packaged under one title.
So when someone asks me, “What do you do?” my answer continues to evolve.
I build. I create. I serve. I connect. And ultimately, I am creating an ecosystem where everything I have been called to do has a place—and where what I build can help someone else grow, too.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, the road has not always been smooth. But I’ve learned that a smooth road isn’t necessarily the measure of a successful journey.
Entrepreneurship has taught me that you can have vision, passion, talent, and a strong work ethic and still encounter seasons that require you to pivot, rebuild, or completely rethink what you thought the next chapter would look like. There have been moments when things didn’t happen on my timeline, opportunities didn’t develop the way I expected, and life itself required my attention while I was still trying to protect the dreams and businesses I had worked so hard to build.
One of my greatest challenges has been learning how to evolve without feeling as though I am abandoning what I built before. As entrepreneurs, we can become so attached to the thing that worked—the business, the title, the version of ourselves people recognize—that growth can almost feel like starting over.
I had to change the way I looked at that.
I am not starting over. I am building from experience.
Every client I’ve served, every business decision I’ve made, every success, every disappointment, every relationship I’ve built, and even the things I would do differently today have given me something valuable. Nothing is wasted when you’re willing to learn from it.
I’ve also learned that one of the hardest parts of entrepreneurship is continuing to believe in the vision when there isn’t immediate evidence that it’s working. We live in a world that celebrates the finished product—the launch, the announcement, the success story—but rarely talks about the quiet season when you’re researching, praying, planning, questioning, restructuring, and still showing up.
Those seasons have strengthened my faith tremendously. There have been times when I couldn’t see how all the pieces of my life and businesses were going to connect. I simply had to trust that God could see something I couldn’t yet see.
Today, when I encounter an obstacle, I try not to immediately ask, “Why is this happening to me?” I ask, “What is this teaching me, and how can I use it?”
Because I’ve discovered that sometimes the obstacle isn’t there to stop you. Sometimes it forces you to build differently—and what you build the second time is stronger because you are.
Thanks – so what else should our readers know about Bella Couture ™️|Anointed Hands by Jina?
At the heart of my work is a simple belief: beauty, wellness, confidence, and purpose are connected.
Through Anointed Hands by Jina, I have spent years serving women through the beauty industry, but my work has always extended beyond the physical transformation. I believe beauty can be an entry point to deeper conversations about confidence, self-care, health, identity, and how we show up in the world.
That philosophy also inspired BellaCouture™, my beauty and wellness brand. BellaCouture was created from my desire to develop products and experiences that support women in caring for themselves from the inside out. As the brand continues to evolve, my vision is to expand beyond individual products and create something much larger.
I am building an ecosystem.
An ecosystem where beauty and wellness intersect with education, conversation, entrepreneurship, and community. I don’t want the different areas of my work to exist in separate boxes. I want them to complement one another and create multiple ways to serve, educate, inspire, and connect with people.
That vision is also why continuing my education in healthcare feels like a natural progression rather than a departure from entrepreneurship. I see an opportunity to bring greater knowledge and credibility into the wellness side of what I am building while continuing to grow as an entrepreneur.
Beyond my own brands, I enjoy helping other entrepreneurs and businesses recognize opportunities they may not immediately see—whether that’s strengthening the customer experience, refining a concept, developing a brand, or simply connecting the dots between a great idea and how it can better serve people.
Ultimately, I don’t want to be known simply for what I sell or the services I provide. I want to be known for what I build, how I make people feel, and the impact that remains after the transaction is over.
Is there anything else you’d like to share with our readers?
If there is one thing I hope someone takes away from my story, it is this: never allow one season of your life to convince you that you have seen everything God has for you.
We live in a world that constantly tries to define us by titles—entrepreneur, wife, mother, professional, caregiver, creator—and those roles can be beautiful. But none of them, individually, represents the entirety of who we are or what we are capable of becoming.
I believe we are allowed to evolve. We are allowed to dream again. We are allowed to discover new gifts, enter unfamiliar rooms, change direction, expand the vision, and pursue something that may not make sense to everyone else.
For me, success is becoming less about simply accomplishing things and more about alignment—making sure that what I build reflects my faith, my values, my gifts, and the legacy I want to leave behind.
I also believe deeply in giving people their flowers while they are here. Celebrate people. Encourage them. Make the introduction. Share the opportunity. Speak their name in rooms they haven’t entered yet. There is enough room for all of us to win, and someone else’s light never has to dim for yours to shine.
There is still so much I want to build, create, learn, and contribute. I don’t have every detail of what comes next figured out—and I’ve become comfortable with that.
I don’t need to see the entire staircase to know I’m being called higher. I just need the faith to take the next step.
That is where I am now: grateful for everything behind me, fully present for what is in front of me, and incredibly expectant about what is still to come.
And I’m just getting started.
Contact Info:
- Website: Jinavenable.com | bellabeautycollection.com
- Instagram: https://www.instagram.com/jinavenable?utm_source=qr
- LinkedIn: Jinavenable
