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Exploring Life & Business with Sanna Nassar of Furniture in the Pines & Dahr

Today we’d like to introduce you to Sanna Nassar.

Hi Sanna, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
About 4 years ago. We took the last chance and invested what we had into opening something different than what my husband was used to. He owned convenience stores. And took too many chances and lost it. We had enough to open something I Sanna, his wife, believed would work. Of course, coming from a foreign background, it wasn’t typical for a woman to work, along with raising little kids at the time. I was a stay-at-home wife during my entire marriage of 17yrs now. We opened right before Covid hit, and that was a game changer. The business was slow before Covid, so my husband was ready to shut the shop down. Though, I stayed persistent. I believed in my vision and continued to advertise; in the year 2020, Covid had hit.

Small businesses were terrified, including us, we believed it was all over, but the tables turned. Little by little, we had more and more sales. We had been more successful than ever. It’s now been 2 years after furniture in the pines. I decided to take another risk. I finally decided to open up something for myself, something that joined other local businesses and also showed women’s empowerment. I decided to open up what is now known as Dahr in downtown southern pines. I worked on it for months; everyone doubted me, and no one thought I could make it. Although I was surrounded by doubt, I pulled through with some amazing and incredibly supportive women, along with my husband, who allowed me to pursue my dreams. Dahr was an immediate hit, and in the first month and a year later, we as a team are beyond blessed by all the local and outside support!

Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
No, it wasn’t a smooth road. I had many obstacles. We came into the furniture business with very little it was all or nothing. At the time, we were at our lowest I had to take a big risk to get my family and me back on our feet.

Along with financial obstacles, I had so many people who doubted me. Though it was very discouraging, and I had people closest to me doubting me, I continued to persist. I rose above gender norms for your average Palestinian mother. I was expected to take care of the kids at home and leave the financials to my husband, but I surpassed that Motto. It was also hard balancing my home and work life at first. I felt I lacked as a mother and didn’t give my kids what they used to. Along with me adjusting, my kids also had to adjust and become a lot more responsible and independent.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My business revolves mostly around furniture and design. We originally started with furniture, but with Dahr, we also started bringing in decor! I help customers pick out the perfect furniture for their homes and often help a client with design. What sets me apart from others is our service. We thrive on making all our customers comfortable and treating them as family. I often have customers to hang out with, and I’ve made many friends along the way!

Along with service, I like to incorporate my culture along with others. As someone who is middle eastern, I like to bring stuff that reminds me of my culture to share with my community, such as Turkish rugs! I try to support other countries worldwide by getting products from local businesses in countries like India, Turkey, Indonesia, Morocco, Uganda, etc. Most of these small businesses have also been women-owned! I’m proud to bring so much culture into such a small town! I enjoy sharing my culture with others, and I love seeing how intrigued people can be. The name Dahr means a lot to me. In Arabic, Dahr translates to home! I want everyone who comes into my store to feel like family and to find valuable things at a very affordable cost!

We’d love to hear about your fond memories of growing up.
I grew up in Chelan, Washington; Chelan was a small town that reminds me of southern pines (where Dahr is located). My favorite childhood memory has to be helping my dad in his clothing store! I was around 8 when I first started helping my dad. I would ride my bike from school straight to my dad’s store every afternoon. I remember assisting customers in finding the perfect clothing for their occasion, helping with sizes, and checking them out at the register! I would also do the window displays for my dad and make them look as pretty and welcoming as I believed at such a young age. It was always my dream to open up a shop of my own. With the support of my husband and our amazing customers,  today Dahr and Furniture in The pines stand strong.

Contact Info:

Image Credits
Sanna Nassar, unknown

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