Today we’d like to introduce you to Shannon Nottoli.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started out in a small room…literally a closet inside another salon. I worked at a wax company during the day, took lash clients at the salon in the afternoon and worked the front desk at night to make my weekly rent less… Over time, my business grew, and I moved into my own space. I always wanted to open a salon and eventually found a spot I downtown Varina that I named The Lux Loft — a full salon where I take clients and rent space to other beauty professionals. It’s been a steady build, and I’ve grown it step by step into what it is today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t always been smooth. Like any business, there’s been a lot of trial and error — learning as I go, figuring out how to balance everything, and dealing with the ups and downs that come with running a salon. But every challenge has taught me something and helped me get to where I am now.
Alright, so let’s switch gears a bit and talk business. What should we know?
The Lux Loft is a full-service salon where I’m known as LashOut&Browdown. I offer lash extensions, lash lifts, brow services, permanet makeup and I also rent chairs to other stylists and artists. (Hair, esthetics, nails and piercings) I’ve built a space that’s elevated and chic, but still super comfortable and personal for both clients and renters. What really sets us apart is the vibe — we’re professional but laid-back, and every artist runs their own business while still being part of a supportive group.
Brand-wise, I’m most proud that I’ve created a place where clients feel taken care of and artists feel supported to grow their businesses.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Honestly, I didn’t really have a mentor when I first started — I just figured a lot of it out as I went. But looking back, I think it’s super helpful to find people who are a few steps ahead of you and aren’t afraid to share what they’ve learned. Social media has been a huge networking tool for me — following people in the industry, reaching out, asking questions, and being willing to put yourself out there. A lot of people are more open to sharing than you’d think if you just ask.
Contact Info:
- Website: https://www.lashoutbrowdown.net/
- Instagram: https://www.instagram.com/lashoutbrowdown
- Facebook: https://www.facebook.com/share/1APMSZFtFB/ and https://www.facebook.com/share/15gFA7sgSG/
- Other: linktr.ee/theluxloft
