Connect
To Top

Life & Work with Sundi McLaughlin

Today we’d like to introduce you to Sundi McLaughlin.

Hi Sundi, we’d love for you to start by introducing yourself.
Hello, I am a military wife who had the life changing opportunity to open a shop on Broad Street in Southern Pines 12 years ago. My husband and I were stationed at Ft. Bragg a little over a decade ago, a friend of ours recommended Southern Pines as a possible home for us just outside of the base. We fell in love with the downtown instantly.

It is Norman Rockwell, every Christmas Hallmark movie, and the perfect atmosphere for parades and outdoor festivals. Very quickly we moved into a house nearby, he left for deployment and I hustled to find work. Formerly, a Sheriff’s Deputy and before that a shell diver in Key West, my employable skill set was… disjointed to say the least, but after almost a year of asking around, I found a job working in a boutique in the heart of downtown.

I was surprised by how much I loved it! Meeting new people, using my creativity for floor and window displays- and of course, being in the heart of downtown made me feel a sense of belonging with my new neighbors and community I didn’t even know I was craving; unfortunately, after three months the owners decided they needed to close. I was so disappointed, but very quickly they asked if I would like to buy their inventory and take over the shop.

So with only a credit card to my name and after my husband’s enthusiasm “Yes, do this!” I took over the shop slowly changing it to suit my style. This year we were actually able to relocate five doors down, doubling our square footage and celebrate our 12th year in business in our new space!

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
No. NOT smooth!! I had absolutely no idea what I was doing and learned by trial and error. For years, I tried to be a shop I thought my customers wanted, but that wasn’t necessarily a reflection of who I was and by trying to be someone else, I robbed myself of the joy of being myself and being brave enough to say, “If I am going to work seven days a week at something then I am going to have fun, sell what I want or die trying…”

It was just the permission I needed to put myself out there and really connect with my customers in a genuine way that has bee rewarding.

Can you tell our readers more about what you do and what you think sets you apart from others?
I love selling the unexpected. I try and think of my shop as a well-rounded person. I want something in here when you are having a bad day you can pop in and we can lift your spirits with something funny and when you are feeling on top of the world we want you to feel supported and encouraged to keep going!

The last few years I have fallen in love with staging homes for sale and working one on one with customers to turn their houses into homes which represent their personality, their travels, as well as what they love.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
The biggest ways to show support for your favorite small businesses is to follow, comment, and share their social media and of course, shop small in-store or online!

Contact Info:

Image Credits
Rachel Garrison Photography

Suggest a Story: VoyageRaleigh is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories