To Top

Meet Britney Shalloway

Today we’d like to introduce you to Britney Shalloway.

Hi Britney, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Growing up, I’ve always admired my mother’s entrepreneurial spirit and I knew that one day I wanted to have a business of my own. I’ve always gotten personal fulfillment from helping others by and spreading joy and I thought what better way to do that than through giving someone a delicious experience. I received my MBA from Kenan-Flagler Business School at UNC-Chapel Hill and my mother has been a chocolatier for six years so it made sense for us to start a chocolate business together and that’s how Yumphoria was founded.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Some of the struggles along the way have been with financing. When we went into business together, we decided that we did not want to have any debt. This meant that we were going to bootstrap and had to be very strategic about our start-up costs. If that meant negotiating with the insurance provider for a lower payment for the lump sum versus monthly payments or even purchasing equipment at auctions or even designing our own marketing materials, logo and website, we had to be scrappy because we were determined to be successful.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
What we are known for is our commitment to delivering the best customer experience. We’ve all been there when we’ve had that last minute gift that we needed for that special someone and seem to not have any options. That’s where Yumphoria has been able to shine and to come through for those customers to create a special moment for their special person.

Can you talk to us about how you think about risk?
My view on risk taking has definitely shifted as I’ve gotten older and tend to be more open to risk taking now than when I was in my teens or early twenties. Now I look at risks more like opportunities in the sense that life is short and I don’t want to wake up one day when I’m 90 and have those moments of wondering what if I would have taken that risk/ opportunity. So now I do a cost/benefit analysis of the situation and determine if the opportunity/risk isn’t going to be detrimental to my life or the lives of others then I can probably take the risk. It’s ok to fail and it’s ok not to do everything perfectly. I’ve fallen down before and I got back up again.


  • $10-$125

Contact Info:

Image Credits

All Images taken by Britney Shalloway

Suggest a Story: VoyageRaleigh is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Uncategorized