Today we’d like to introduce you to Iesha Wilkins.
Hi Iesha, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I come from a very southern family full of women who love the kitchen. So, baking easily became my therapy. I started making cakes and pies after I had my oldest daughter is 2005.
At first, it was just during the holidays or when someone had a sweet tooth. Then, it became more than a hobby in 2014, when I noticed people would offer to buy cakes or pies from me during the holidays. I went through a lot of years where I didn’t take myself seriously.
And I still have that problem but, I’ve never given up or stopped baking. So, I decided in 2020 to become a business and force myself to take this seriously…
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The road has definitely NOT been smooth. I went through a long period of DOUBT and no direction.
I didn’t know if, I wanted a brick and mortar or a food truck. Once, I decided what I wanted out of the baking world, it became easier. Direction has been key for me. And staying focused.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I make Southern deserts and treats with an artistic twist. I can honestly, make any cake or pie recipe. Especially, those old recipes your grandmother used to make. Lol. I also have a cheesecake recipe that is like nothing you’ve ever had. I specialize in cupcakes, custom cakes, and holiday desserts of any kind.
I’m known for the moisture and comforting taste of my deserts. I truly think I created the honey bun cupcake in 2014 but, I haven’t tried to prove it. So many things I’ve overcome and learned since I started and I’m proud that I haven’t let the hard times break me. I’m proud of the growth over the years and how each recipe has become an instinct.
I’m proud of the customers that stick with me every year for every special occasion in their life. What set me apart from my artist side. You will never be able to duplicate any recipe or design I make on a cake. I want to stand out. I want to make things other bakers can be proud of too.
I don’t want to compete I think we can be a community!
If you had to, what characteristic of yours would you give the most credit to?
I’m NICE. I was raised to be nice, no matter how the other person acts.
My heart is so big and my intentions are so genuine and I plan to stay that way. I also stand on communication and customer service is the most important to me and I believe it will play a major part in my future success.
- Email: UniqueSweetsby@yahoo.com
- Instagram: @Uniquesweetsbyiesha
- Facebook: Uniquesweetsbyiesha