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Rising Stars: Meet Cecilia Moreno

Today we’d like to introduce you to Cecilia Moreno.

Hi Cecilia, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Food Diary of a City Girl was born from my passion for travel, cooking, creating new recipes and photography. When I first moved to NC, I often hosted brunch and dinner parties for a large group of friends. I had one friend in particular that encouraged me to share my recipes through vlogging and blogging. Although it took a while for me to kickstart my path, I am glad she planted that seed. Initially, I wanted to share recipes, however, I took a slight detour and focused on supporting locally-owned restaurants by sharing my experiences on social media. I found that Food Diary of a City Girl has morphed every year. After sharing my foodie experiences, I later dived into blogging about North Carolina travel and most recently, I have focused on recipe development. I am thankful that blogging and social media provide a space for me to pursue my passion and tap into my creativity.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I have learned that when you have a passion for your work, the challenges and obstacles do not feel like a struggle. It has been one of the most rewarding learning experiences and I only wish that I would have pursued it sooner. There is still a perception that blogging and being an influencer is glamorous. The truth is there can be hours of work behind a photo, social media post or blog post. While I love the work that I do, a very small portion of what I share on my social and web portals is sponsored. In my personal journey, there has been a large expense associated with recipe creation, maintaining a website and all the other things that occur behind the scenes. 80% of my content is not sponsored. Another challenge has been trying to grow amid algorithms and trying to be as relevant as possible without compromising who you are as a content creator. In the end, I want to ensure that I enjoy not only what I create but the creation process as well.

Appreciate you sharing that. What else should we know about what you do?
Food Diary of a City Girl is a space where I share travel, food and lifestyle experiences while advocating and promoting restaurants, tourism, farms, brands, and other small businesses in North Carolina and beyond.

Some of my favorite collaborations include working with different tourism bureaus across North Carolina. These opportunities have not only exposed me to different parts of North Carolina, but they have also introduced me to the unique cuisine of those cities. During these travel adventures, I have learned how to fly fish, explored orchards, and ridden a camel!

Several of my recipes are inspired by my Mexican heritage as well as my travel experiences. You can find anything from Ceviche to Fresas con Crema on my blog. Most recently, I have partnered with brands to create unique recipes using their products. Some of my personal favorite recipes are centered around homemade simple syrups that I use in my mocktail and cocktail recipes. Readers can find over 20 mocktails, cocktails, garnishes and syrups on my blog.

Is there anything else you’d like to share with our readers?
Food Diary of City Girl is open to collaborating with both small and large businesses. Services include recipe development, travel and food features, sponsored blog posts and more.

While food is center for Food Diary of a City Girl, I am very aware that many suffer from food insecurity, especially during the 2020-2021 Covid crisis. I have served over 5+ years as a social media ambassador for the Food Bank of Central & Eastern North Carolina. Throughout the year, I find ways to help share an awareness of the non-profit through social media and help raise funds for as many campaigns as possible.

Contact Info:

Image Credits
All pictures are owned and have been photographed by Cecilia Moreno, Food Diary of a City Girl

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