Rising Stars: Meet Jen McClard

Today we’d like to introduce you to Jen McClard. 

Jen, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve been a stay-at-home, homeschool mom for over 15 years. In 2015 I was looking for a way to add to our family’s income and still be home with my little ones. My husband started making us some reclaimed wood home decor, I shared it on my personal social media, and people wanted to buy them! I started selling on local Facebook groups, and local craft fairs. In 2017 we opened our Etsy shop, each and every year we grew a little more and then 2020 happened and it exploded! It’s now our full-time job and we still can’t believe our dream came true! 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
There are so many talented makers doing exactly what we do. It’s so important to stand out, offer excellent customer service and make customers come back for more. Social media is hard these days as our posts don’t get shown to nearly all our followers. It’s a constant hustle to keep the sales coming! 

Can you tell our readers more about what you do and what you think sets you apart from others?
Our work is all home decor focused and we offer seasonal decor, farmhouse decor, coastal decor, and more! 

Is there something surprising that you feel even people who know you might not know about?
The connections I’ve made have totally surprised me. Customers have become friends and feel like family. 

Contact Info:

• Email: [email protected]
• Website: www.Etsy.com/shop/ourblessednestof4
• Instagram: @ourblessednestof4
• Facebook: www.Facebook.com/ourblessednestof4