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Rising Stars: Meet Justin Anyanwu

Today we’d like to introduce you to Justin Anyanwu.

Hi Justin, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always wanted to start my own business. I just couldn’t decide what it would be. At some point, I noticed my brother David had an amazing talent for creating anime-inspired artwork. So, I figured it would be great if we created an anime brand together. He jumped at the idea since he wasn’t very happy with his current job at the time. He was a cashier at Walgreens and he wasn’t at all happy working there.

Growing the brand has been a learning experience. We’ve made some mistakes and learned quite a bit. Our biggest approach to growing the brand is consistently maintaining the level and quality of artwork David creates. That consistency and unique style has been a key identifier for our brand.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The biggest struggle would be figuring out how to get the word out. It’s still part of our struggle. We’ve also run into problems with trying to make anime conventions a scalable and profitable part of our brand.

But, I’d say by far our biggest struggle is just getting the word out. But I believe we may have finally figured it out.

Appreciate you sharing that. What else should we know about what you do?
I am a software engineer. I leverage that skill and background when it comes to maintaining our online store and SEO needs.

What I am most proud of is, growing the brand’s equity to a point where we’ve been noticed by much larger brands such as Crunchyroll.

What was your favorite childhood memory?
Growing up in Nigeria with my brothers and managing a small garden.

Contact Info:

Image Credits
Designs by Boomslank

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