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Rising Stars: Meet Rochelle Lee

Today we’d like to introduce you to Rochelle Lee.

Hi Rochelle, so excited to have you with us today. What can you tell us about your story?
After the 2nd attempt on my life by an inmate of the prison at which I worked I found myself suffering from severe anxiety and regular panic attacks. I had become a prisoner in my own home, terrified of going out and terrified of experiencing unwanted anxiety episodes.

Wanting desperately to feel better, I began spending time and weekends with close friends. I wanted to plan a girl’s night in with a guided wine tasting so I reached out to a wine consultant I connected with on Facebook, but she lived in New York. She offered to do the wine tasting virtually, but I wanted the in-home experience.

A few days later, she reached back out to me and asked if I would be interested in attending a training in Charlotte, NC to learn how to become a wine consultant and direct sales agent myself.

At the time, I was on leave from the Department of Corrections trying to decide if I was going to go back to a job where my safety had been put in jeopardy not once but twice. I decided that my love for the job wasn’t worth the risk that was being placed on my life.

So, I drove 4 hours to Charlotte to train on becoming an Independent Wine Consultant. I have been working as a consultant for three years and it has been life-changing. I have the amazing opportunity to work with the most diverse group of individuals every day and over the years my mission and purpose have become bigger than just wine.

At this point in my career, I am on a mission to create experiences across the globe that educate women about the beauty and health benefits of wine and empower them to use wine as a way to enhance their self-care routines. It’s been amazing!

If you are interested in attending one of my many wine experiences, you can find me on social media at “Wine Tasting with Ro”.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The transition into the wine industry was so interesting and exciting. I had no obstacles with absorbing the content. My hurdle came in getting comfortable with public speaking.

Although I was used to speaking in front of a crowd, I had never done it consistently or as part of the way, I made money.

I still experience nervousness before each event, but I implement the strategies I have learned through coaching, and after about 5 minutes into my introduction it transitions into enthusiasm, and I don’t think about it anymore.

Can you tell our readers more about what you do and what you think sets you apart from others?
Imagine your own private wine tour, visiting your city’s most popular wine bars, wine retailers, and restaurants. As a Franchisee owner for Wine Crawl, I conduct wine tours throughout Raleigh/Durham, Charlotte, and Ashville NC. Our guests are privately escorted to 3 different locations in executive-style transportation.

Amuse-bouche (chef-curated small gourmet bites) are paired with the curated tastings. A sommelier, wine steward, or educator will talk through the finer points at each location. Each group Crawl is constructed to suit your needs and is over the course of 4 hours.

As a personal wine consultant, I offer fun and sophisticated wine tastings all within the comfort of your own home. Whether it’s in-person or virtually, I bring the tasting room to you! It’s a unique way to celebrate, mark an occasion, or simply spend time with friends and family.

My mission is to educate women through engagement on social media platforms and intimate in-person wine experiences. I’m known as the “Wine Lady”, I get calls all the time from people asking me what to pair with their wine and ideas for wine cocktails.

Personally, I’m proud of the fact that I was brave enough to jump into entrepreneurship with only eight hours of training to become a wine consultant. It made me more curious about what was in my favorite wine. I wanted to know more about the varietals and characteristics of the wines I enjoyed drinking. I now have the pleasure of sharing this new knowledge with women everywhere.

I believe what sets me apart from others is that I’m personable and accessible to my customers. I also like to use my experience to do fundraisers for organizations that are near and dear to my heart. Ronald McDonald House, Life Time of Joy Baby Pantry & The Humane Society of Eastern Carolina.

What quality or characteristic do you feel is most important to your success?
I have had many opportunities ranging from hosting celebrity clients, and television features, and working with women all around the world and the one thing that I can say has opened these doors or allowed me to seize them is my level of integrity.

I can be trusted; I am a woman of my word and I serve with excellence 100% of the time. This is important in business, especially when integrity isn’t always easy to find.

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