Today we’d like to introduce you to Stacy Griffin.
Hi Stacy, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi – I’m Stacy, the creator and owner of Sassy Bliss Boutique, an online dog boutique that I started just over seven years ago. I have a real need to be creative and love learning new things so my New Year’s resolution in 2015 was to learn to sew. I started with things like cloth napkins and pillowcases but quickly pivoted because of my love of dogs. I started making dog bandanas and that is the core of my business.
My pups at the time (both have since crossed the Rainbow Bridge) loved the attention they would get when they wore a cute bandana, but they both hated the knots that came with the bandanas that tied around the neck so I started making bandanas that would go on their collar. I exclusively make the over-the-collar bandanas, which are also reversible.
I started on Etsy and have remained there, garnering more than 8,000 sales and keeping a solid five-star rating. But I am expanding which is exciting, and a little scary! I have created a dedicated online storefront that features my handmade dog bandanas but also other dog items like leashes, and toys and even breed specific earrings, for the owners of course.
Just this month I have commissioned three designs to be made into collars, leashes and other accessories and those will be making their website debut in a couple of months. It was a big step, but an invigorating one.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Owning your own business is definitely not always a smooth road and you learn a lot along the way. My biggest struggle is usually time.
I work a regular job during the day and work my business at night and on the weekends. Since my core business is handmade bandanas, I spend a lot of time with my sewing machine. When I am not at the sewing machine, there are always things to be done like social media posts, buying new fabric, creating new products, or building a website. My husband passed away in 2019 and since then I have spent even more time on Sassy Bliss.
In 2020, my business grew by about 25 percent over the previous year and in 2021 it grew more than 50 percent so I have had to learn a few things, including that I can’t do it all by myself. This year, I have hired friends part-time to cut fabric for me and I am blessed to have people who will come over and help package products if I have a show coming up.
I have also learned lots of little things along the way that have made my business better and easier. Most of these are little things like packaging differently, buying a label printer, or investing in a real heat press so that bandanas can be personalized – all small steps but ones that make running the business easier and also lead to a better-finished product.
Can you tell our readers more about what you do and what you think sets you apart from others?
Honestly, I am really proud of my bandanas because they are well made – which I think sets me apart from other bandanas you might find. All of my bandanas are reversible so you get two designs for the price of one and that is something that is definitely different with my designs.
Also, I take some extra steps when sewing my bandanas that the customer will never know about… unless they sew. It takes a little extra time but it makes for a better product and I think my customers appreciate it and I like to think it’s part of the reason they return to buy more.
And I love when I see my customers… the dogs… in their Sassy Bliss swag! It makes me so happy when the humans post pictures of their pups on social or with their reviews. Seeing those pictures really makes my day!
We’d love to hear about any fond memories you have from when you were growing up?
Most of my great childhood memories were made on the golf course, with my dogs (from dachshunds to dobermans), or playing card games with my parents and grandmother.
I can tell you what one of my not-so-great memories was though… sewing in home economics in high school! What a disaster that was! I’ve definitely come a long way on sewing and I actually enjoy it now.
- Bandanas start at $11 with free shipping
- Graphic tees $18 with free shipping
- Coming soon – collars and leashes from $15
- Email: email@example.com
- Website: http://www.sassyblissboutique.com/
- Instagram: instagram.com/sassyblissbandanas
- Facebook: Facebook.com/sassyblissboutique