Check Out Coco Filipina’s Story

Today we’d like to introduce you to Coco Filipina. Them and their team share their story with us below:

Coco Filipina is much more than your average music enthusiast. She is a genuine music mogul and quoted as saying “her secret to success is staying uncomfortable and constantly evolving”. Starting in the music scene as a musician/artist. She eventually realized that she had a knack for more than just the stage.

She started by curating events that focused on giving a platform to the independent artist. Coco Filipina later went on to put on her own nationwide events, began building bridges between different scenes, artists, and the industry; later she became one of the Carolinas most coveted music critics, hosts, Dj’s media personality, and tastemakers. and eventually one of NC’s top radio personalities with her show “The Culture” on Hot 97.9. Most known for her dynamic energy, genuine love for music and hold no punches commentary with a smile.

I started in music as a kid in the orchestra from 1st grade to college. I discovered hip-hop, which I liked in 9th grade my first this is EVERYTHING Album was DMX Dark as hell is hot and notorious KIM they opened the door to everything else. I actually used to stay after school and practice rap songs on my violin but got caught and they stopped letting me use the music room.

When I went to college the plan was to major in music theory and psychology and I attended peace college but on my off days, I would perform in rap battles and showcases and landed on radio accidentally at a school up the street lol (long story). It wasn’t the original plan but it springboarded me into radio and events and I threw my first event in 2012.

I opened a studio 2014-2017 and that’s where Turnt Tuesday started I was one of the first music reviews shows on social media when the studio closed I took it on the road and now I travel the country meeting artist and reviewing and turning up but the goal is to find dope music or help them get there.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
I’m from New York originally but we came back and forth to the Carolina’s growing up plus being from a biracial background then spending time overseas as an adult all of that sounds cool but it always made me a bit of an outsider even when I was home. The advantage I found in that was perspective.

I learned how to observe and speak less and listen more. I think that’s how I really became fascinated by media and interviewing I’m always curious about the perspectives of other people. But my biggest challenge was overcoming an abusive relationship in the industry. Mental abuse is devastating in a way that harms you from the inside out and I’m thankful I got help and ultimately got out of it. It took me seeking help to understand what was being done to me.

It changed my life that’s why I use my platforms to not just promote music but mental health and domestic violence awareness in the industry. I didn’t know help existed and I want that to never happen to another person. That’s why I support causes like interaction and places like DRC Therapy.

Can you tell our readers more about what you do and what you think sets you apart from others?
You could be in a room with 10 people and they would know me for 20 different things. What I’m best known for is being one of Carolina’s first female media personalities/music critics I managed Fleetdjs Carolinas from 2017-2021 and I have a show that is all about music and urban culture plus the hottest independent countdown on Hot97.9 FM.

I joined the team in 2018! When the station first went live and has been going strong ever since I’ve interviewed celebrity independent artists, politician’s but my favorites are giving voices to the underdogs and the friendly debates open honest dialogues about the culture. I’m lucky because I have a great job but I’m blessed because I’m doing my passion with the right team.

People think I’m the only brains behind my show but to be honest it takes having a program director that’s also as passionate about music and the culture to make a show that’s as groundbreaking as the one we’re doing. I’ve covered super controversial topics, broken stories, and records sometimes in the same show and they let me rock within FCC reason lol but they allow me my freedom to share the stories that shape the culture.

And I throw some pretty amazing events geared towards helping artists and the culture I recently became hype magazines content manager for the Carolinas I’m making music and music culture news from the Carolinas and taking it to hype magazine because we have way too much talent here to not shine a light on it.

I’ve been a music journalist for over 10 years and I created an NC rap scene after being an artist and noticing nobody was telling our story and the ones trying weren’t getting it from the artist’s point of view. So, I decided I’d do it myself and ended up falling in love with storytelling but now I know the power of storytelling and I use my platforms (Hot 97.9 FM, Hype Mag, DJs my network).

To not just tell music stories but people’s stories I’ve figured out that the music culture is influenced by the culture and people around it so that story needs light plus I feel a responsibility to use any light u have to do good that’s why I’m always giving back. I just recently joined interact as a survivor advocate to highlight that life goes on and it gets better.

Artist development/coaching /strategy – sometimes we can’t see the forest through the trees and I help the artist create game plans sometimes with music but I focus on what your next move should be so you can work smarter and not harder. The goal is to win but sometimes you don’t know what the win is and it’s different for each artist.

Pricing:

• Consultations $100

Contact Info:

• Email: [email protected]
• Website: Hot979nc.com
• Instagram: @cocofilipina
• Facebook: https://www.facebook.com/crystal.c.alarcon
• Twitter: @CocoFilipina