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Check Out Victoria Blosch’s Story

Today we’d like to introduce you to Victoria Blosch.

Hi Victoria, please kick things off for us with an introduction to yourself and your story.
Working as a designer there are so many directions you can take your career. As a fresh college graduate, I became the in-house designer for a rapidly growing franchise where I was able to sharpen my design and marketing skills.

I really enjoyed my time in the corporate world, but always craved a little more creative freedom. I began attending pop-up markets with my own booth selling art prints to help me stay creative in different ways outside of the office. I stuck with it for quite a while and eventually branded my pop-up shop, and this is when I fell completely in love with brand design.

Branding felt so personal and more unique than any other design work I had done, and I quickly started to think about how I could make a career out of it. I began freelancing more intentionally and gaining clients, and eventually, traction built enough that I went full-time with my design business in 2019.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The pandemic hit shortly after, I began my business at the end of 2019, and inevitably was a huge stumbling block as a new business owner.

The first year was slow getting up off the ground, but I was able to spend my time building my portfolio with mock projects, connecting with other local business owners, and fine-tuning my process in the slow season which inevitably helped me gain more clients.

It was a rough start, but I learned more in my first year of business because of it.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a brand and Showit web designer for small businesses.

I specialize in illustrative design for local shops that are looking for branding that translates well to everything from signage to merchandise! I love how personalized brand design is and how it can help local businesses exude a strong personality.

Brand design is a powerful way to attract the right customers and show off what makes your business different!

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The pandemic has shaped me as a business owner in several ways. One of the biggest lessons I learned during this time is how important networking is.

Having connections in my corner that continued to share my name and connect me to clients is the only way I got by in those early months. I made great relationships with professionals such as copywriters who would always recommend me as the designer for their client projects.

I was also able to connect with other designers in the industry that would send me referrals when their design queue was at capacity. Not only this, but it’s amazing to have other professionals who share the same triumphs and struggles so you can learn and grow from each other!

Contact Info:

Image Credits
Daberath Garcia

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