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Community Highlights: Meet Allyssa Catalano of Lashing Impressions & Beauty

Today we’d like to introduce you to Allyssa Catalano.

Hi Allyssa, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
It all started with only a dream of starting my own business. I have always been into beauty and the art of creating beauty, but more specifically eyelashes. I used to get them done routinely and the entire time I would be asking my esthetician how she got to the point of owning her own lash business. I would ask her where she started, where she went to school, how she got certified, and just gather all the information I could about whatever she was willing to share with me.

I originally went to school for Health and Human Performance and graduated in 2019 with my Bachelor of Science thinking I would most likely go back to school for physical therapy. After graduation, I worked in a physical therapy setting for a while and just realized that I was not happy doing what I was doing. My realization, the Covid-19 shutdown was just beginning. It gave me the perfect break to be able to realize that I needed to make a change and redirect my life in the direction that I wanted it to go.

During the shutdown, I ended up moving down to Sarasota, Florida on a whim to get a fresh start. I did some research and found an esthetics school that piqued my interest, Aveda Institute in Brandon, FL. I toured the school and almost immediately fell in love with everything they had to offer and was determined that I needed to go there.

In February of 2021, I started my journey to becoming a licensed full specialist esthetician at the Aveda Institute in Brandon, FL. I learned so much in school and even fell in love with more than just eyelashes. I fell in love with waxing and facials too. During my time at school, I also got certified in eyelash extensions and began practicing on family and friends as much as I could. It was a little challenging at first, but once I picked up on little tricks that helped me have a steadier hand, the lashing just began to flow.

After graduating from esthetics school in August of 2021, I ended up moving to Raleigh, North Carolina.

Unfortunately, my Florida license would not transfer to North Carolina, and I had to retake the written and practical exams when I arrived. It took me a couple of months to gather all of the materials and get registered. In the meantime, I took a job in the healthcare field as a chiropractic assistant. After I passed my exams, I picked up an additional job working part-time at a beauty studio doing esthetics. I quickly realized again that I missed and liked being in the esthetics field more than I did the healthcare field and that was when I just decided to go for it.

In the summer of 2022, I quit both of my jobs and decided to open Lashing Impressions & Beauty Co. It has been a whirlwind with many learning opportunities, and each day has taught me something new. I am excited to continue my journey of growing MY OWN BUSINESS and making Lashing Impressions & Beauty Co. Raleigh’s go-to beauty studio for lash extensions, lash and brow enhancements, and facial waxing!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Opening Lashing Impressions & Beauty Co. has not been a smooth road, but it has definitely been worth it, and I am incredibly blessed to be where I am. I have faced several challenges which have all taught me lessons that I am grateful for.

First, I ended up moving to North Carolina which forced me to have to retake the esthetics written and practical exams to get licensed in North Carolina because they did not grant reciprocity with Florida. This forced me to get familiar with North Carolina’s state guidelines and best practices within the industry to be able to operate my studio accordingly. Moving to a new city can be a challenge in itself having to start from scratch with getting new clients and having to meet new people, but it has made Raleigh feel even more like home to me.

Also, I had no idea how to start a business or even how to go about it when I first quit my job. It has been and still is a learning process for me. Luckily, I met some really great people in my short time of living here in Raleigh who helped guide me in the right direction. The rest has been researched and a lot of trial and error to see what works and what doesn’t.

Lastly, I ended up encountering some new health issues within the last few months which have set me behind both physically and mentally from where I had pictured myself being. You don’t realize how important your health is until you no longer have it at its full capacity. Encountering these new issues has taught me to slow down a little bit and enjoy the process of things. It has taught me that small progress is still PROGRESS!

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Lashing Impressions & Beauty Co. offers leading brands in eyelash extensions, lash and brow enhancements, and facial waxing services.

We offer semi-permanent eyelash extensions that are designed to enhance the length, curl, fullness, and thickness of your natural lashes. There are 4 different types of lashes offered: Classic, Hybrid, Volume, and Mega Volume. There are several styles, curls, and lengths to choose from, and all sets are customized to help you achieve your desired look!

We also offer facial waxing, and lash and brow enhancements including lash lifts, brow laminations, and lash and brow tinting to provide those not yet ready for eyelash extensions an opportunity to enhance their natural features.

Lashing Impressions & Beauty Co. is not your average beauty studio. We do not seek to see as many clients as we can without giving the proper attention needed to perfect our craft. We take pride in our work as our mission is to provide quality eyelash extensions, lash and brow enhancements, and waxing services while using safe methods and the best products possible. We strive to have every guest leaving feeling more confident and beautiful both inside and out, leaving a lasting impression on everyone they dare to encounter!

We all have different ways of looking at and defining success. How do you define success?
Success to me is all about taking pride in who you are and what you do and having the courage to keep going even when you feel like giving up. It’s about seeing the beauty and opportunity in every situation and acting upon those newfound insights.

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