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Community Highlights: Meet Jeff Hayes and Kirstyn M. Yancy of TMS Digital

Today we’d like to introduce you to Jeff Hayes and Kirstyn M. Yancy.

Hi Kirstyn and Jeff, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
TMS Digital was founded in 1998 as Tarheel Publishing by Jeff Hayes, employing his brother and best friend; we began as a phone book company based in Rocky Mount, NC. In 2001, Jeff moved the company to Clayton. In 2004, Jeff hired his 15-year-old daughter to help with filing paperwork and delivering phone books. Over the years, as the advertising world has evolved, our business model has evolved. TMS Digital stepped into digital advertising in 2010, and as digital marketing became more aggressive and phone books dying, we began to offer more online services to become your full-service digital marketing company; our last phone book retired in 2017.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like the majority of small businesses in America, there have been many obstacles. The main “bumps in the road” we are proud to have come out ahead of include the evolution and transition of advertising from print to digital and surviving a recession.

Thanks – so what else should our readers know about TMS Digital?
TMS Digital is an established web design and digital marketing company. We specialize in small businesses across North Carolina and nationwide; the foundation for any successful marketing campaign starts with a beautiful and well-maintained website. I would say our specialty is producing a digital presence for small businesses. TMS Digital is proud to be a small business ourselves – comprised of under ten employees; we feel our strength is in our size. When you call the office, you get someone on the phone; you have your rep’s personal cell; we are all very responsive. TMS Digital is proud to be a family-owned business as well. We offer affordable rates to our fellow small business owners; the size of your business shouldn’t keep you from being able to swim with the big fishes.

What do you like best about our city? What do you like least?
Raleigh is growing and although we could do without all the traffic (lol), that’s proof of how much there is to love about our city. The Triangle and its surrounding areas – like Clayton, where we’re based – continue to have that “small-town feel” with the benefits of a big city, regardless of how many newcomers move here.

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Image Credits

Personal photos by team members; badges of awards from companies on badge – GoodFirms, UpCity, Expertise, Clayton Chamber of Commerce

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