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Community Highlights: Meet Michael Beggen of SweetWater Ices

Today we’d like to introduce you to Michael Beggen.

Hi Michael, we’d love for you to start by introducing yourself.
My business started out as two carts setup in Downtown Raleigh selling our SweetWater Italian Ice on Fayetteville Street. We slowly learned about networking through corporate events and entered slowly into the Wedding Industry as well. All of this within our first year, back in 2012. Over the past almost a decade now, we have become preferred vendors of almost every venue we participate in. Our networking group connections from ILEA to NACE have definitely helped us solidify our industry credibility over the years.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Hahaha…lots and lots of Zigs & Zags. Many times I thought I knew where I was going with the business or where I thought I wanted the business to go. However, it was only after trying many different business models did I finally realize that I needed to focus our business mainly on a business catering model… The secret is just to keep going.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
SweetWater Ices is a full-service Italian Ice catering business. We bring our vintage carts, classically dressed servers and unlimited servings of our Italian Ice to weddings, corporate events and any family function.

Do you any memories from childhood that you can share with us?
Wow, great question. I have so many great memories of my childhood it’s hard to choose just one. I think my best memory would be of my first sleepover at our new house on Long Island, New York.

My dad created an awesome scavenger hunt game that night, for my best friend Joe and I. It was awesome!!! We were nine years old at the time and even to this day, we still talk about it.

The whole scavenger hunt was amazing but the best part was the last clue. We found my mom’s car keys and eventually figured out we needed to open the trunk of the car. When we finally opened it up, there was a huge treasure trove of all of our favorite candy.

It was the greatest. I can’t wait to do that for my son when he’s older. My dad really did lots of cool things like that all the time when I was a kid.


  • Hourly rates for Unlimited-Servings: Ranging from $300 to $500 per hour.

Contact Info:

Image Credits
Kate Pope Photography Cor Photography

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1 Comment

  1. Jody Haniquet

    July 12, 2021 at 8:41 pm

    Hi Mike! Glad to see you are doing so well in NC! I keep telling my family to look for you whenever in Raleigh area or fairs. Still wishing you the very best!

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