Today we’d like to introduce you to Zack Allison.
Hi Zack, we’d love for you to start by introducing yourself.
I remember watching my dad make all these cool drawings at a young age. That sparked my curiosity into what was possible with visually creating things through different mediums (drawing, painting, photography, etc.) In high school, I joined our school’s yearbook staff, where I learned all about layouts and designing in a way that helped share people’s stories in a cohesive format. From there, my curiosity grew while I learned how to design with my youth pastor. It went from doing it as a hobby to making t-shirts for school clubs, advertising posters, and fun videos with my friends. I studied Psychology in college, learning about how human’s brains operate and what makes us tick. Taking what I learned from that and combining it with my growing design skills, I realized I had a unique perspective that could offer people what and how I designed. I went on to work in several creative fields that eventually led me to Freelance work, resulting in me running a full-time design business specializing in branding, website design, and social media consulting.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, has it been easy or smooth in retrospect?
Designing is one thing; how to properly run a design business is an entirely different thing. There have been smooth moments where I felt like I was picking up some momentum, but there have been way more rough patches than not. All the challenging moments have helped me discover how I want to operate (and not operate) my business.
As you know, we’re big fans of Zack Allison Design. What can you tell our readers who might need to be more familiar with the brand?
My business specializes in Storytelling through Branding, Website Design, and Social Media Consulting. Everyone has a story that makes them and their business unique and needs to be represented well in their business. We don’t create attractive logos that look cool; we create a whole brand identity representing everything the business is about. That trickles down into how we design a website to read and flow to match the branding, making everything one cohesive piece. Social media is just one more extension of a business’s story, and we want to ensure we teach businesses how to utilize it well while staying consistent and on brand.
What set’s us apart is we walk with our clients throughout the whole process. This isn’t transactional for us; it’s relational. Some of our proudest moments are when we walk with a client to figure out their story and what they represent and come back to them with a branding guideline that matches exactly what they were feeling. There is no better feeling than seeing a client’s eyes light up when they see your work and you hear them say, “this is better than what we were expecting and exactly how we want to be represented.”
What’s next?
I am switching up some of the services we previously offered to focus on a few niche things, and we are just starting to ramp those things up. Within the next year or so, we want to be able to start hiring more to take on more capacity.
Pricing:
- Branding Package (Branding, Website, Social Consulting)-$3250
- Social Media Consulting-$775
- Branding-$1500
- Website Design-$1200
Contact Info:
- Website: www.zackallisondesign.com
- Instagram: www.instagram.com/zackallisondesign
