Today we’d like to introduce you to Che Ramos
Hi Che, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My passion for flavor was ignited in the warm, fragrant kitchen of my Antiguan grandmother, Ucilla. Spending summers with her, I absorbed the art of crafting meals that were both nourishing and bursting with life. Though I grew up in the bustling streets of Brooklyn, those visits to my father’s home near my grandmother’s were pivotal in shaping my appreciation for culinary creativity.
This early love for food naturally led me to the restaurant scene as my first jobs. It was a way to stay connected to those cherished kitchen memories while exploring new dimensions of flavor. My journey took a significant turn when I arrived in Chapel Hill to attend UNC. Here, while juggling school and work in local restaurants, I was introduced to the world of fermented beverages through encounters with some exceptional wines.
This introduction opened the door to an enduring exploration of spirits, culminating in my profound connection with bourbon. What captivates me about bourbon is not just its rich flavor but the intricate tapestry of its history. Bourbon tells a fascinating story of America, weaving through pivotal moments and cultural shifts, offering a unique lens on the nation’s evolution. Each bottle is a testament to craftsmanship and heritage, echoing tales from the past.
With over two decades in the restaurant and beverage industry, I’ve cultivated a deep understanding of the intricacies of bourbon production and a passion for creating unforgettable flavor experiences. The Black Bourbon Guy is the embodiment of this journey—bridging the vibrant cultural influences of my Brooklyn upbringing and the Southern warmth of my current home in Durham, NC.
Through whiskey tastings, cocktail classes, and business consulting, I invite you to join me in the #DRINKBETTER movement. Together, we can explore the soulful essence of bourbon, savoring not just the taste but the stories each sip reveals.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
While my journey as The Black Bourbon Guy officially began in 2020, my story has been shaped by years of experiences and challenges. After leaving UNC, I spent years in the hospitality industry, but the leap to launching my own brand was a significant one.
Starting The Black Bourbon Guy during the pandemic, while managing a restaurant, presented unique hurdles. As a virtual business, I faced the logistical challenges of shipping and securing supplies amidst global disruptions. The uncertainty of COVID-19 added another layer of complexity, requiring adaptability and resilience to navigate the ever-changing landscape.
Being a person of color in the entrepreneurial world brings its own set of challenges. Funding is often a significant hurdle, with discriminatory lending practices leading to difficulties in securing loans and managing high interest rates. Bias and discrimination, both explicit and implicit, can manifest in various interactions with customers, suppliers, and financial institutions.
Representation and mentorship are crucial yet scarce resources. The lack of Black representation in the business community can be isolating, and finding mentors who understand these unique challenges is often difficult. Support services in areas like marketing, accounting, and taxes are essential, yet not always accessible to Black entrepreneurs.
Additionally, residing in one of the 17 ABC control states presents its own challenges. While the system ensures fair pricing for spirits, it can limit access to sample products that are vital for expanding my business knowledge and offerings. This constraint can be frustrating, as it hampers the ability to explore and introduce new products to my audience.
Despite these challenges, I’ve enjoyed the journey in building a brand that celebrates the rich history and flavors of bourbon. I Each challenge has been a stepping stone, strengthening my resolve and deepening my passion for the movement. I am grateful for the community that supports this journey and look forward to continuing to share the soulful essence of bourbon with others.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
As a Black person in the American whiskey space, I am proud to be a visible force in an industry where diversity is still emerging. There aren’t many of us, but we need more voices that reflect the rich diversity of our society. My work with The Black Bourbon Guy is not only about sharing the love of bourbon but also about championing representation and inclusivity within the greater whiskey and hospitality community.
I specialize in educational whiskey-tasting sessions, cocktail classes, cocktail syrups, and business consulting, offering tailored experiences that resonate with both novices and aficionados. Known for my deep dive into the historical intricacies of spirits, I am a self-proclaimed nerd for random pieces of history, especially whiskey history. This passion allows me to weave fascinating tales of America’s past through the lens of whiskey production, adding a unique depth to each tasting experience.
Promoting diversity is a cornerstone of my mission. A late colleague once wisely said, “Diversity provides a richness to every situation,” and I strive to embody this belief in all my endeavors. According to research from Pronghorn, Black Americans represent 12% of alcohol consumers but only make up 7.8% of the spirits industry workforce and a mere 2% of executive leadership positions. This stark underrepresentation fuels my passion to create spaces that welcome and uplift people of color within the industry.
What sets me apart is not just my expertise and passion for bourbon, but my commitment to fostering a more inclusive community. I started the #DRINKBETTER movement, where every sip is a celebration of diversity, history, and craftsmanship. By sharing my journey and insights, I hope to inspire others to explore the rich world of spirits and contribute to a more inclusive industry for all.
Is there any advice you’d like to share with our readers who might just be starting out?
For those embarking on their entrepreneurial journey, here’s some advice that I had, and some that I wish I had when I started:
First and foremost, set a strong business plan and stick to it. Having a clear roadmap is crucial, and while it’s important to remain flexible, you can always pivot later as necessary. A well-crafted plan is your foundation.
Much of my success has been fueled by the support from my network of friends, family, colleagues, and co-workers. Don’t underestimate the power of getting the word out about what you’re doing. You never know who might be willing and able to help or open doors for you. Networking can be a powerful tool for growth and opportunity.
Additionally, connect with your local government to explore the resources available to entrepreneurs. For instance, Durham, NC, offers incredible support for entrepreneurs, but you might not be aware of it unless you actively seek it out. Many cities also have business accelerator programs that are ‘free 99’—a fantastic way to help you design concepts and launch or grow your business.
Remember, the journey of entrepreneurship is one of learning and adaptation. Stay open to opportunities, leverage your network, and make the most of the resources around you. It is a grind, but with dedication and the right support, you can achieve more than you know.
Pricing:
- The BBG Sorrel Cocktail Syrup 8oz – $10.99
- The BBG Spiced Orange Cocktail Syrup 8oz – $10.99
- The BBG Old Fashioned Syrup 8oz – $18.99
Contact Info:
- Website: https://www.blackbourbonguy.com
- Instagram: https://www.instagram.com/theblackbourbonguy/
- Facebook: https://www.facebook.com/TheBlackBourbonGuy
- LinkedIn: https://www.linkedin.com/company/the-black-bourbon-guy/
- Youtube: https://www.youtube.com/channel/UCMBhImtVn-fzO3u3OsO-kNQ
Image Credits
Claire Catotti
Kimberly Morris
