Daily Inspiration: Meet D’Andre & Krystal Richardson

Today we’d like to introduce you to D’Andre & Krystal Richardson.

Hi D’Andre & Krystal, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
In 2019, it seemed to be death after death after death – more notably, that was the year of the Nipsey Hussle’s killing. With so many negative things occurring a husband and wife was left wondering how they could spotlight the positive individuals. The ones who still saw the best in people and did their part daily to spread positivity despite the current conditions of the world. They thought “Why do we focus on the negative and not the positive”? 

This is where the brand was created! 

Coincidentally, LIFE was created from death – just as it is with living beings. LIFE is an acronym that stands for love, inspire, forgive, and encourage and serves as a daily reminder for the world. These are 4 essential actions are to be intentionally done daily as we go throughout our day-to-day lives are we encounter different walks of life in different stages of life. We are all in need one of those words daily so imagine if you have someone intentionally and genuinely try to better your day. This is what is believed to assist in developing a friendlier world. Living life in a positive light not only betters the world we live in, but it betters your personal life. This is a win-win situation for everyone by simply waking up and changing your thoughts to change your LIFE. 

Go down your mental or physical checklist and ask yourself, “Who’d I LOVE, Who’d I INSPIRE, Who’d I FORGIVE, & Who’d I ENCOURAGE” daily. 

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road has not been smooth. We have struggled to find our target niche. The ones who totally understand the reasoning behind and can see the purpose. We have reached a wide range of individuals but have yet to find the specific group of people who our brand speaks to. We do feel that we are close to finding out who they are and where they are. Exposure has also been another struggle for us. Getting our brand out to the masses and releasing out story to the world. This could very well go alongside our previous struggle that I mentioned. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My specialty is finance. I have been working with finance for a while and I have also obtained my master’s in accounting. 

What are your plans for the future?
Planning to have our business reach records sales as well as reaching parts of the world we have not yet been told about to. 

Contact Info:

• Website: www.lifebrandapparel.net
• Instagram: https://www.instagram.com/thelifebrandllc/
• Facebook: https://www.facebook.com/thelifebrandllc