Today we’d like to introduce you to Justin Belvin.
Hi Justin, please kick things off for us with an introduction to yourself and your story.
You’ll have to forgive me, this will be long but it’s all relevant to my story.
I was born in Roanoke VA in 1993 to Robert and Linda Belvin. My father worked as a technician for restaurant grade food equipment while my mother raised my brother Jake and I. My parents have passed on but their impact on people’s lives… on my life, echoes boldly.
When they met, my father worked as a cook at Steak and Ale and my mother was an award-winning manager. They both came from rough upbringings but they refused to create a family environment like the one they grew up in. My brother and I, never had to ask the question: “Are we loved”? It was always displayed through words and in actions. My parents were some of the most genuine people anyone could meet and the truest friends to the people in their lives.
When I was 10 years old, my father founded a food equipment repair business of his own, Covenant Service he and my mother called it. My father was the hardest working man I ever knew and he was also a man of integrity. He was tired of working for companies that put profit over people; he set out with no business knowledge to change the industry.
In 2006 we moved to Carolina Beach NC to serve in a homeless ministry through a church in Wilmington. In 2008 when the housing market crashed, so did my dad’s business despite his hard work and devotion.
Fast forward to 2015 and I am in my early 20s and working at Food Lion. My pastor and friend of over a decade now, said that the company he worked for was hiring. I jumped on the opportunity and little did I know that it would set the trajectory for the next 10 years of my life.
Overhead Door Company of Wilmington – The place I learned first hand what honest business looked like. I was not mechanically inclined whatsoever. Both my dad and my brother were, that gene skipped me. With time and patience and good teachers, I learned the trade. I learned how install and repair garage doors and openers. My favorite that about that experience… was getting to work with my friends and my brother. Overhead Door Company of Wilmington was run and is still run by a wonderful, Christian family that takes care of their employees and I will be forever grateful for the opportunity they gave a me; a young man who struggled to understand how a ratchet worked. Wilmington shaped so much of my life through my family, friends and experiences.
I lived in the Wilmington area until 2021 when I moved to the Triad area with my wife at the time. I got a job with a smaller, local garage door company in Winston-Salem. Long story short, this company taught me how NOT to run a garage door business. I learned that there was in fact, a darker, more dishonest side of the garage door industry. One that would push unnecessary upsells or even lie to a customer to make a sale. I didn’t last long there and I was let go after a few months.
After being let go, I applied to a few other garage door companies but nothing landed. I wanted to support my wife who was in nursing school but nothing was panning out. In 2022 I jumped into business ownership two feet first. I started off as a handyman who specialized in garage door repair. What a learning experience that was. I resented the fact that I could not achieve the same standards with handyman work as I could with garage doors.
Later that year, Belvin Garage Door Services Plus. I also got my first big break around this time when a local garage door company reached out to me to subcontract for them. Then down the road I joined a wonderful BNI Chapter in Kernersville that shared their wisdom, encouragement and genuine human kindness with me.
What started as a means of survival, has turned into meaning, purpose and legacy.
My faith in Christ is the most important aspect of my life, secondly, it’s the people who are in it.
Our motto is “Let us treat you like royalty”. The crown is the most prominent piece of our logo and represents just that – Honest, reliable and exceptional service with polices and practices that put people over profit. To us, this means doing the job right and standing by our work even if we lose money. It means no shady sales tactics and no upsells on products the customer doesn’t need. Lastly, and ultimately, it means serving people, and treating them like Kings and Queens with respect and dignity and good, honest service.
I am proud to say that we have done that, that so far, just 4 years into this, we’ve already built a small reputation on those ideals.
My father and mother may be gone.. but this would not be possible without them. They taught me what service to others is, they modeled for me sacrificial love even when it was harmful to them. I was even proud to learn that the name “Belvin” comes from the Germanic name, “Baldwin or Baldawin” which means Bold Friend. What an honor to carry such a name. What an honor to come from humble parents who touched the lives of everyday people by just who they were and how they lived. They were loyal, hardworking, honest, sacrificial, loving, encouraging and true.
My story… I’d be nowhere without the good people God placed throughout my life. I have seen my own fair share of trials and heart ache but I stand here now because of them.
They are gone, but not forgotten. We say that about everyone..but if you knew my parents,, they were truly bright lights in the darkness.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Nothing about the road has been smooth. I was a good garage door tech but a terrible business owner. I had to learn that those were two different skills entirely.
In the same way that I lack natural mechanical inclination, I lacked business savvy. I had to figure out a way to make a profitable business without compromising on my values while I also aiming to set a new standard for the industry.
I have a lifelong speech impediment that makes conversation difficult sometimes.
I’ve dealt with toxic people who redefined for me what friendship actually was.
There were major divides in my extended family that I never asked for nor was the cause of.
My father passed away of cancer in 2024.
I’ve thrown out my back several times in a trade where the strength of my body is paramount.
My marriage ended in 2025,
In fall of the last year.. I was at a crossroads and really considering selling the business. It felt like the world around me, with the culmination of everything over the last 4 years was crushing me.
Can you tell our readers more about what you do and what you think sets you apart from others?
One of the callings on my life has been to mentor other men. In 2018 I founded a backyard men’s ministry that’s goal is to teach men how to be the best men they could be. It’s a call to godly masculinity in a world that teaches one extreme or the other. It’s goal is to encourage and teach men how to serve and sacrifice for others. How to stand as a Shepherd against the wolves. How to be servant-leaders. How to balance strength and courage with gentleness and kindness. To be equal parts Warrior and Poet.
And as for what I’m most proud of.. it’s my family for sure. My father taught me servant leadership, self-sacrifice, hardwork, bravery and integrity. My mother taught me how to be a good friend to others, how to speak the truth even when lying is easier, how to stand up against those who attack the innocent or the vulnerable. She also showed me how a kind word just might change someone’s life. My younger brother Jake is also one of the most genuine people I’ve known in my life. He’s 5 years younger but he’s always had my back. He is in embodiment of loyalty and devotion to me. He really taught me, through how he lives his life, what is means to stand up for people, even when it makes you unpopular.
I also had grandmothers and several aunts and uncles who modeled Christ-like love.
I know just how blessed I was to be raised by such a family. Even now as I stand more alone in life than I’ve ever been, I am truly not alone.
I have a few really good friends and some extended family left that I hold dear.
Any big plans?
I want Belvin Garage Doors to be more than just a business that supports me and a family. I want it to be something that can support other families too. I want to be successful enough that I can provide a good job for people and foster a healthy work environment that can also might also be used a stepping stone for people in their lives.
Right now, the business is far from a financial success.. it’s just me plus some very devoted subcontractors who help me.
Right now, I’ve got a man who works for me and advertises for us on social media. He lives in the Gambia and helps support a family of 9.. he also supports his own wife and children. Bakary is a true, salt-of-the-earth guy. The Gambia is one of the most impoverished places on the planet. When I met Bakary, he was making bricks for $5 a week. I offered him a job with my company and he’s been a faithful worker.
Matt, a friend of over 15 years, keeps the books for Belvin Garage Doors. His life has been far from easy and his speech impairment is harder to manage than mine is. It makes employment hard for him but I now use his services every month to keep track of the finances of the the business.
I love these guys. I want Belvin Garage Doors services plus to be successful enough to where I can employ them full time, with benefits. And for the business to be a place that can give someone a leg up in life and give them work that they enjoy doing and pays the bills.
I’m not giving up. I have more drive and determination to make this business work and succeed.
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