Today we’d like to introduce you to Satirrah Forbes.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Well, long ago in a mystical forest, a young fairy was blossoming in to her journey of adulthood (LOL). Fresh out of High School in the year 2000, my dream was to always start my own line of hair care and skin care products, but life happens. So, The Herbology Fairy Apothecary was founded in 2018 in Knightdale, NC. We are a blended family with 8 children and I started this business in my kitchen because we were having a hard time finding more all-natural, holistic and non-toxic skincare, aromatherapy and herbal wellness solutions for our family. Since then, I have been working very hard to ensure that we provide pure affordable and effective products that nurture your mind, body, and spirit, just as nature intended. As business grew, so did my family and I took time off for maternity leave and postpartum care. As many small business owners know, sometimes we have to keep our day jobs while running our businesses. It can be chaotic, but also allows for your business to be funded, especially in the early stages. Unfortunately, I was laid off due to a reduction in force and instead of letting that become a roadblock, I shifted my focus, adapted, and took off running. I have been able to be more creative and add new products to our inventory, become more active on social media, as well as become more active within the community which means a lot. Our brand is growing in ways that seemed unattainable and I owe it all to our many supporters and loyal customers.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The road has definitely been bumpy, but every challenge has made me more grateful for where my business started and even more hopeful for where we’re headed. I truly started from the bottom, with limited resources, limited visibility, and a dream that felt bigger than what I had in my hands. There were moments of uncertainty, slow seasons, financial strain, and times when I questioned if I was on the right path. But those obstacles taught me resilience, creativity, and how to pivot when the plan no longer made sense. They forced me to grow as a leader and as an entrepreneur and through every high and low, our constant supporters and loyal customers have kept us grounded. Their encouragement, repeat purchases, and belief in our mission have been the fuel that keeps us moving forward, even on the hard days and slow season. Every challenge has become a stepping stone, and each one has reinforced that we’re still climbing and the only direction left to go is up!
Appreciate you sharing that. What else should we know about what you do?
We offer all-natural skincare, aromatherapy, and herbal wellness products. We have items such as moisturizing whipped body butters, cold processed soap bars, shimmering body oils, herbal hair growth oil, herbal shampoo, shower steamers, bath bombs, herbal foot soak, herbal tinctures, loose herbal tea, and so much more. I believe what sets us apart is that not only are the products all-natural, we also pride ourselves in high quality products and affordability which is also what I am most proud of. I truly believe in creating a brand that is affordable for all because everyone deserves the very best for their bodies, inside and out.
Can you talk to us a bit about the role of luck?
I believe luck and hard work often meet each other halfway. For me, luck has shown up as divine timing whether it’s being in the right rooms, crossing paths with like-minded entrepreneurs, and meeting business partners who genuinely believe in collaboration versus competition. But those moments of “luck” only became opportunities because I put in the work, stayed consistent, and kept showing up even when things were uncertain. In my business, luck has also been the unexpected blessings, the referrals I didn’t anticipate, the pop-up invitations that came at just the right time, and the customers who discovered my brand by chance and became loyal supporters. Those moments have helped elevate my business to another level. Over the past year, our presence has grown tremendously not just online, but in person as we’ve connected with more communities, markets, and customers who resonate with our mission. So while luck has played a role, I couple that with my preparation, resilience, and faith which has allowed me to recognize those moments and turn them into real growth. Which is such a magical feeling!
Pricing:
- Prices range from $5.99
- to $14.99
Contact Info:
- Website: https://www.theherbologyfairy.com
- Instagram: https://www.instagram.com/the_herbologyfairy
- Facebook: https://www.facebook.com/herbologyfairy
- Other: https://www.tiktok.com/@herbologyfairy
