Exploring Life & Business with Aaron Lee of Blue Ridge Creative Marketing

Today we’d like to introduce you to Aaron Lee.

Hi Aaron, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Blue Ridge Creative Marketing was founded by Aaron Lee as a testament to resilience. After overcoming addiction and earning a Master’s in Branding from VCU, Aaron was unexpectedly laid off — a moment that could’ve been a setback but instead became the spark for something bigger. With encouragement from Amanda, a talented content writer and strategic thinker, he officially launched BRCM as an LLC in 2024.

The partnership was natural: Aaron brought the vision and design expertise, Amanda brought the voice and storytelling. Together, they built a branding and content studio rooted in authenticity and impact. Since then, BRCM has helped clients across industries — but we especially love working in hospitality and healthcare, where we can help brands connect deeply with their communities.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not at all — but that’s what makes the journey matter. BRCM started with zero investment, no nest egg, and a very real need to rebuild not just a career but financial stability and confidence.

We launched BRCM from the ground up — no funding, no safety net, just two people combining their talents and betting on themselves. Aaron focused on branding and design, Amanda handled strategy and storytelling. We said yes to every opportunity, learned fast, and kept showing up.

There were months we weren’t sure we’d make it, but each client win — especially in industries like healthcare and hospitality — reminded us why we started. We weren’t just rebuilding wealth. We were rebuilding our purpose.

Thanks – so what else should our readers know about Blue Ridge Creative Marketing?
At BRCM, we specialize in branding, design, and content that doesn’t play it safe — because safe doesn’t sell. We’re a creative studio built on the belief that bold brands win. That means saying what others won’t, standing out where others blend in, and helping our clients own exactly who they are.

We’re known for creating branding and messaging that feels real — not cookie-cutter. We thrive in spaces where others hesitate — healthcare that breaks the stigma, hospitality that defies tradition, and local businesses that want to stand out.

Our proudest moment? Sex toy bingo.
We pitched the idea to a local bar, locked in a local partnership, sourced all the toys for free and handled the full marketing rollout. It turned out to be their most successful music bingo night ever. That’s what we do — create campaigns that make noise, draw crowds, and leave people talking.

What sets us apart? We’re not just designers or writers. We’re strategists with lived experience, creative grit, and a refusal to water things down. We built this business from scratch, and we bring that same energy to every client.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
One of our biggest risks: Pitching Sex Toy Bingo to a local bar owner who was very hesitant. It wasn’t exactly a “safe” idea. But we sourced the toys for free, landed a local partnership, marketed the hell out of it — and it turned out to be their best music bingo night ever.

That’s how we see risk: not something to avoid, but something to leverage. Smart risk, bold ideas, and trusting your gut — that’s where real brand magic happens. Playing it safe might keep you afloat, but it’ll never get you noticed.

Pricing:

• WordPress/SEO-optimized website: 3,500-10,000
• Brand Design Package: 1500-3000
• Google My Business Optimization: $300/month until June! It goes up

Contact Info:

• Website: https://www.weareblueridge.com
• Instagram: https://www.instagram.com/blueridgemktg
• Facebook: https://www.facebook.com/BlueRidgeCreative/
• LinkedIn: https://www.linkedin.com/company/blueridgecreative