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Exploring Life & Business with Amy Marshall of Wed Society of Raleigh

Today we’d like to introduce you to Amy Marshall.

Hi Amy, please kick things off for us with an introduction to yourself and your story.
Amy Marshall is the Owner and Publisher of Wed Society of Raleigh, a community-driven wedding media brand that connects engaged couples with the best venues and vendors the RTP has to offer. With a background that spans high-pressure hospital floors to high-impact marketing campaigns, Amy brings a unique blend of compassion, strategy, and creativity to everything she does.

Before launching Wed Society Raleigh, Amy spent over a decade as an ICU Registered Nurse, eventually pivoting careers to pursue her lifelong passion for marketing and connection. She earned her bachelor’s degree in Marketing from Colorado State University and has since spent the last six years helping businesses grow through thoughtful branding, digital strategy, and community engagement.

Known for her ability to build relationships that last, Amy thrives on creating meaningful partnerships and elevating the stories of local creatives. She’s proud to bring Wed Society’s nationally respected platform to the Greater Raleigh area, where she’s helping shine a light on the timeless, talented, and diverse wedding professionals who make this market so special.

Amy lives in North Carolina with her fiance Frank and their two golden doodles, Poppy and Tucker. When she’s not highlighting incredible weddings or curating local talent, you can find her boating, RVing, or planning her next adventure!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
While I truly love working in the wedding industry, it hasn’t all been smooth sailing—and that’s okay. Disrupting an established market takes guts, and not everyone is quick to embrace change. Building a community from the ground up takes time, heart, and a whole lot of persistence.

We’re fortunate to have a strong foundation thanks to the success of Wed Society in other vibrant markets—but every city is different, and Raleigh deserves its own thoughtful approach, because every market has its own personality. Creating, earning, and keeping trust in this industry doesn’t happen overnight, but it’s absolutely worth every bit of the work. The relationships, the growth, and the impact we’re seeing remind me daily why we started and where we’re headed.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Wed Society Raleigh, we’re known for being hyper-localized—we only work with local couples and local wedding vendors because we believe in the power of community. Our mission is simple: to thoughtfully connect engaged couples with the best venues, creatives, and resources in the area through beautiful, strategic, and meaningful storytelling.

What sets us apart is our omni-channel marketing approach. From our highly curated online directory and social media platforms to our in-person networking events and our beloved Book of Weddings print magazine, we meet couples where they are—online and off—while helping vendors grow their visibility and connect with ideal clients.

We’re proud to be more than just a marketing platform. We’re a trusted guide, a community connector, and a long-term partner to the local businesses we serve. Personally, I’m most proud of our transparency—in how we communicate, how we price, and how we operate. We believe in building real relationships rooted in trust, and everything we do reflects that.

At the heart of Wed Society Raleigh is a deep love for timeless celebration, community over clicks, and helping both couples and businesses thrive in one of the most exciting seasons of life.

Do you have any advice for those looking to network or find a mentor?
Absolutely. My best advice is to approach networking with a spirit of genuine connection, not transaction. I’ve found that the most impactful relationships—whether mentors, collaborators, or friends—start when you lead with curiosity and kindness, not just a pitch or a business card.

Some of the best opportunities in my career have come from simply showing up consistently: attending local events, engaging with others’ work on social media, and taking time to learn about the people behind the businesses. When you invest in your community, your community invests in you.

As for mentorship, I believe it doesn’t always have to look like a formal relationship. Some of the people I consider mentors don’t even know it! I learn from how they lead, how they communicate, and how they handle challenges. Don’t be afraid to reach out, ask thoughtful questions, or just express admiration—people are usually more open to sharing their insight than you think.

In the end, mentorship and networking should feel like collaboration, not competition. When you surround yourself with people who inspire you and cheer for others, you’re in the right room.

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