Exploring Life & Business with Antoinette Wells-Brown of J’allure Beauty Esthetics

Today we’d like to introduce you to Antoinette Wells-Brown.

Hi Antoinette, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started as a self-conscious girl who didn’t always feel confident in her own skin. I never imagined I’d one day help others find the very confidence I once struggled to see in myself. What began as a personal journey turned into a true passion for skincare and beauty. I knew I wanted to create a space where people felt seen, heard, and cared for not just on the surface, but deep within.

After graduating from the Aveda Institute, I dove headfirst into building my business. I invested in myself, even when it felt scary. Every step has required faith, resilience, and a lot of hard lessons, but each one brought me closer to the woman I’m becoming.

Now, I’ve helped over 100 clients regain their confidence and fall in love with their skin. I go live on social media to educate and connect, not because it’s easy, but because I know how it feels to not know where to start. I want others to see that you can build something real — something meaningful — by simply choosing to show up every day, even when it’s hard.

This journey isn’t just about beauty. It’s about transformation — inside and out

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest challenges I faced was getting people to see why I should be their go-to esthetician. Building trust and proving my value in a competitive industry took time. I had to show potential clients that I wasn’t just offering services I was offering an experience that would make them feel confident and beautiful in their own skin. It wasn’t easy, but through consistency, delivering great results, and being transparent about my passion for skincare, I was able to build that trust and loyalty. Now, clients know they can count on me for expert care and a genuine commitment to their well-being

Appreciate you sharing that. What should we know about J’allure Beauty Esthetics ?
I help people feel confident and comfortable in their skin — plain and simple. I specialize in full-body waxing (yes, Brazilians too!) and corrective skincare for people who are tired of trying everything and getting nowhere. Whether it’s helping someone clear up stubborn acne, smooth out texture, or just get glowing again — I’m here for all of it.

What makes my business different is that I’m not just offering a service — I’m offering an experience. When you walk through my door, you’re not just a client, you’re family. I take my time, explain what I’m doing and why, and make sure you leave feeling better than when you came in. I’ve helped over 100 clients not only feel beautiful in their skin, but believe it — and that’s what I’m most proud of.

My brand is built on real results and real connection. I offer things like my signature Brazilian wax, customized corrective facials, ingrown hair treatments, and post-wax skincare plans that actually work. I also go live on social media to share skincare education, tips, and real talk — because I want everyone, even those who haven’t booked yet, to learn and feel empowered.

At the end of the day, this isn’t just about waxing or skincare. It’s about helping people feel seen, confident, and cared for. And if you’re looking for someone who’s going to treat your skin with love and cheer you on while you glow up — I got you.

What matters most to you?
What matters most to me is making people feel seen, valued, and confident — not just on the outside, but deep down. I know what it feels like to hide behind insecurities, to not feel good enough, or to question your worth. That’s why I show up the way I do — with care, patience, and love — because sometimes people just need someone to believe in them until they start believing in themselves.

Helping people feel good in their skin is my gift, but connecting with them on a real level? That’s my purpose. It’s not just about skincare or waxing — it’s about creating a space where people feel safe, celebrated, and uplifted. That kind of impact is what drives me. That’s what keeps me going.

Because at the end of the day, confidence is powerful — and once you tap into it, it spills into every part of your life. That’s why this work means so much to me.

Contact Info:

• Website: https://jallurebeautyebn.com
• Instagram: https://www.instagram.com/jallure_beauty/