Exploring Life & Business with Joshelyn Wooten of Countri Apple Apparel

Today we’d like to introduce you to Joshelyn Wooten.

Hi Joshelyn, we’d love for you to start by introducing yourself.
My journey in the fashion industry began in 2011 as a model in Atlanta, Georgia, represented by Imperative Talent Management. Through experiences in print, runway, and music videos, I immersed myself in the vibrant fashion scene and connected with numerous industry professionals. This exposure ignited a desire to explore beyond modeling. In 2014, driven by a passion for fashion and a vision to create something unique, I founded Countri Apple Apparel. Our brand embodies the motto “Where class and sophistication meet,” offering a curated selection of accessories, clothing, and handbags that empower individuals to express their authentic selves with elegance and confidence.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Like many entrepreneurial journeys, the path wasn’t always smooth. I quickly learned that fashion is deeply personal—what resonates with one person might not with another. This realization pushed me to think creatively and continuously innovate. There were moments when I felt like giving up—not due to a lack of vision, but because garnering support, effective marketing, and getting others to believe in my brand as I did proved challenging.

Recognizing the need for guidance, I reached out to contacts I’d made in the industry. This led me to my business manager, who became instrumental in structuring the business. He helped me understand that change is inevitable in fashion—the audience evolves, trends shift, and business needs transform. But rather than viewing these changes as obstacles, we saw them as evolution. With this mindset, Countri Apple Apparel has grown, adapted, and continues to thrive.

We’ve been impressed with Countri Apple Apparel , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Countri Apple Apparel is a fashion brand that specializes in accessories and clothing—from everyday grab-and-go hoops to bold, gold-plated statement pieces—designed to blend class and sophistication. The brand celebrates individuality and style.

A key element of its identity is the “Apple of My Eye” lookbook, curated by Joshelyn Wooten, which highlights standout pieces and curated combinations that elevate everyday and occasion outfits. The brand draws inspiration from the affectionate phrase “apple of my eye,” positioning its products as cherished, standout essentials in a person’s style collection.

We all have a different way of looking at and defining success. How do you define success?
At Countri Apple Apparel, we define success by the positive impact our products have on our customers’ lives. If a single piece of jewelry brightens your day or boosts your confidence, then we’ve achieved our goal. Our success is to help you express your unique style and feel empowered, one accessory at a time.

Contact Info:

• Website: https://www.countriappleapparel.com
• Instagram: https://www.instagram.com/c.apple.apparel?igsh=ZDc0eHpucm0zZml6&utm_source=qr
• Facebook: https://www.facebook.com/countriapple?mibextid=wwXIfr&mibextid=wwXIfr