Exploring Life & Business with Justine Tiu of The Woobles

Today we’d like to introduce you to Justine Tiu. 

Hi Justine, so excited to have you with us today. What can you tell us about your story?
Before The Woobles, I used to lead User Experience for Google Classroom. During my time there, I was promoted to manager and realized that I wasn’t very good at being a manager. To take my mind off work, I got into crocheting, which is something I’d never done before. Once I got the hang of it, I felt very accomplished and saw that, in turn, my self-confidence improved. While crocheting, I realized as an adult, we no longer have anything that forces us to learn new things. As we get older, people forget that we can learn new things – despite age! This realization is what made me want to start The Woobles – to show people that they can always learn something new. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Starting a new business is filled with doubt and uncertainty. My business partner and life partner, Adrian, certainly helped me overcome myself doubts I was having when starting The Woobles with his glass-half-full energy. That’s one of the reasons I think having a co-founder is important – for someone to be there to help get you out of your own head. 

Thanks – so, what else should our readers know about The Woobles?
We’re the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners. Our mission is to help customers build confidence by learning and perfecting a new lifelong skill through our growing assortment of all-inclusive crochet kits. Since our launch in 2020, we’ve successfully helped over 250,000 people learn to crochet by pairing our simple patterns and proprietary Easy Peasy yarn with the latest advancements in ed-tech, including step-by-step video tutorials and around-the-clock virtual expert assistance. 

The Woobles was selected to be featured on the Amazon homepage during Prime Day and we’re looking forward to introducing new people to the joys of crochet through this opportunity. We’re also going to be offering exclusive discounts on our first-timer kit, the Easy Peasy Beginner Bundle, so more people can get hooked on crochet this summer! Prime Members can shop that deal via The Woobles Amazon page – https://www.amazon.com/stores/TheWoobles/Homepage/page/98ED4DBF-8DD3-4792-8B1B-D7F661C37848 and explore our other kits at www.thewoobles.com.

Can you talk to us about how you think about risk?
If I never took a risk in leaving my comfortable 6-figure job to start my own business, The Woobles would not be around today. When starting, I had no idea if The Woobles would stick or flop – I was working in a whole new category of business where I’d never been before. Not only was I taking a risk by leaving a secure 9-to-5 desk job, but I was taking a risk on my life in the future. It could’ve taken many years for The Woobles to get up and running, and I could’ve been so much less stressed and closer to retirement had I never left Google. If you’re questioning taking a risk, I say just start. Any decision is better than no decision, and you’ll never know if you never try! 

Contact Info:

• Website: https://thewoobles.com/
• Instagram: https://www.instagram.com/thewoobles/
• Facebook: https://www.facebook.com/groups/beginnercrocheters
• Other: https://tiktok.com/@thewoobles

Image Credits
Peter Taylor
Dyad Photography