Hidden Gems: Meet Amya Janine of The Don Agency

Today we’d like to introduce you to Amya Janine.

Hi Amya, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Honestly, growing up I dibbed my fingers in any industry I could think of, I would always pick up on a hobby and then once I mastered that I moved onto the next. Even though I loved all the industries— I always knew I wanted more. More freedom, more creativity, and more purpose. I’ve always had that natural hustle in me, and I knew early on that working a regular 9-to-5 just wasn’t going to cut it. I wanted to build something of my own.

Getting started wasn’t easy. I made mistakes, had moments where I doubted myself, and went through seasons where nothing seemed to be working. But I never let that stop me. I kept learning, kept showing up, and kept trusting that I was meant for something bigger.

In 2021, I took a leap of faith and started The Don Agency. At that time, I was just figuring things out as I went — no blueprint, just vision. I poured everything I had into learning branding, marketing, and strategy, and before I knew it, people started to take notice. I started helping entrepreneurs get clear on their message, show up confidently, and actually grow their businesses.

Now, I’m proud to say I’ve built a six-figure business doing what I love. I get to help other entrepreneurs bring their visions to life, not just through branding, but through real strategy and support. I also launched TDA Modeling Agency because representation matters, and I wanted to create more opportunities for talent that deserves to be seen.

Along the way, I’ve taken on roles as a mentor, notary, coach — you name it. But at the core of it all, I’m just someone who decided not to settle. I believe in doing the work, staying authentic, and helping others win too.

This journey has been wild, humbling, and absolutely worth it. And trust me — I’m just getting started.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road — and honestly, I don’t think anyone’s journey ever is. When I first started, I had no real guidance or mentor to lean on. I was figuring everything out on my own, learning through trial and error, and making a lot of mistakes along the way. There were times I doubted myself, questioned if I was really cut out for this, and even thought about giving up.

One of the biggest struggles was balancing everything — trying to run a business, stay consistent, build a brand from the ground up, and still take care of life outside of work. There were moments where the support wasn’t there, the money wasn’t flowing, and the pressure felt overwhelming. But I kept going. I reminded myself why I started and leaned into my faith and vision when things felt uncertain.

Every challenge taught me something. Every setback made me sharper. I wouldn’t be the woman or business owner I am today without those hard seasons — they built my character and gave me the grit I needed to win. So no, it hasn’t been smooth… but it’s been real, and it’s been worth it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Don Agency isn’t just a branding and marketing firm — it’s a creative powerhouse built for entrepreneurs who are ready to show up and stand out. Founded by Amya Janine, The Don Agency was created to bridge the gap between vision and execution. We specialize in brand strategy, creative direction, brand identity design, PR, and digital presence, helping our clients not only look good — but move with confidence and clarity in their business.

What sets us apart? We’re not here to just give you a logo or a mood board and send you on your way. At The Don Agency, we believe in building brands with depth, intention, and longevity. We take the time to understand your story, your audience, and your goals — then we bring that to life through strategy-backed creative solutions that actually convert.

We also pride ourselves on being a one-stop shop. Whether you’re a new entrepreneur needing to develop your brand from scratch, or an established business owner looking to elevate and rebrand, we offer a full suite of services including:

Brand Audits & Strategy Sessions
Logo + Visual Identity Design
Creative Direction + Campaign Planning
Website Design
Social Media Branding
Press Kits + PR Pitching
Brand Management
Motion Flyers + Marketing Materials

What I want readers to know is that The Don Agency is more than a service provider — we’re your creative partner. We’re committed to helping you build something real, something powerful, and something that reflects who you are at your core. When you work with us, you’re not just getting design — you’re getting alignment, clarity, and next-level execution.

We’d love to hear about any fond memories you have from when you were growing up?
One of my favorite childhood memories is when I used to make bracelets and sell candy at school. I was always finding little ways to make money — whether it was creating something by hand or buying snacks in bulk to resell during lunch. I didn’t see it as “business” at the time, I just saw it as a way to be independent and have my own. But looking back, that hustle mindset was always in me. I loved the feeling of creating something and seeing people actually want it. That small spark of entrepreneurship as a kid definitely helped shape who I am today.

Contact Info:

• Website: https://www.thedonagency.com
• Instagram: https://www.instagram.com/thedonagency?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• Youtube: https://www.youtube.com/@millionairesdontgatekeep