Hidden Gems: Meet Heidi Shabarek of BlossombyHeidi

Today we’d like to introduce you to Heidi Shabarek.

Hi Heidi, thanks for joining us today. We’d love for you to start by introducing yourself.
After graduating from NJ with a degree in interior design/interior architecture, I found it very difficult to find an opportunity to work in NC because of the need for jobs relating to my field. Being very much work driven, I turned to a second passion that I had since I was very little, baking! Born and raised in the US, yet still very aware of my culture and its palette, I found a gap in the bake shops in NC and wanted to hold the role of offering the community a taste of authentic middle eastern flavors and overall treats. Holding onto an even bigger role as a mother, I was able to own my home-based small business and continue single-moming it in life- where I can work while my babies are still by my side. I remember hosting bake sales from elementary school to university, making all the birthday cakes for my family members, and attempting to incorporate little details from my design background into my little treats. For 6 years, baking became me, and Blossombyheidi was introduced to Raleigh. Middle easterners were excited to taste foods like home, and non-middle easterners were eager to try them. Baking became a way for me to share my passion with others, and the reward of seeing people enjoying my sweets is more heartwarming than I could have ever expected. I’m Heidi, mama and interior designer/architect with a major sweet tooth; I’m currently on a mission to share the treats I couldn’t find locally, so I decided to make and sell myself!

A little bit about my treats:
Orange blossom; Home is where the heart is, and orange blossom is Aleppo in just one sniff. I infuse anything I can with this scent because its aroma is the only one capable of transporting me back to the jasmine-infused streets of Aleppo. At Blossombyheidi, you’ll find so many authentic desserts such as Knafeh, Halawet Jeben, and Maamoul, all the way to cakes such as strawberry lemon blossom and chocolate pistachio rose. Fast forward to 2023, the demand for my flavors reached many taste buds. I’ve partnered with 3 local cafes to serve my treats, shipped goodies around the USA, and can’t appreciate everyone enough for helping my once-hobby-turned-business blossom. <3

Contact Info:

• Instagram: @blossombyheidi
• Facebook: https://www.facebook.com/blossombyheidi