Today we’d like to introduce you to Jasmine Bone.
Hi Jasmine, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My journey has been anything but linear, and in many ways, it was shaped by motherhood, caregiving, loss, and healing.
I originally leaned into esthetics not only because of my love for skin, but because it offered the flexibility I needed as a mother and caregiver. My son lived with cerebral palsy and muscular dystrophy, and caring for him required my full presence, advocacy, and adaptability. Esthetics allowed me to build a career that could move around his needs while still honoring my passion and purpose. During that season, skincare became my anchor—something steady in a life that often felt unpredictable.
When my son passed away, I was left in a space of profound loss and disorientation. The life I had structured around caring for him suddenly shifted, and I found myself unsure of who I was or where I was meant to go next. In the midst of my healing journey, I was introduced to yoga. What began as a personal practice quickly became transformative, leading me to complete my 500-hour yoga teacher training. Through yoga, I learned how deeply the body holds trauma—and how intentional movement, breath, and presence can be restorative.
That experience reshaped everything. It became the wellness foundation of my Naked Goodness brand and changed how I view beauty and care. I no longer see skincare as purely cosmetic. To me, it is medical, therapeutic, and deeply human. Skin reflects our internal world—our stress, grief, resilience, and healing.
This philosophy also guides how I teach and mentor. As an Administrator and Lead Instructor in esthetics education, I approach students with the understanding that everyone walks in carrying something. Trauma, loss, and life experiences often show up in the skin before they are ever spoken. My goal is not just to create skilled estheticians, but compassionate, grounded practitioners who understand the responsibility and impact of their work.
Alongside education, I continue to build my private practice Naked Goodness found in Fuquay Varina North Carolina and preparing to launch a brick-and-mortar space—both designed to bridge clinical skin health with holistic wellness.
Where I am today is the result of love, loss, faith, and persistence. My son’s life and journey changed me forever, and they continue to inform my purpose: to create spaces rooted in healing, to lead with compassion, and to teach beauty as both science and therapy—because true care must honor the whole person, not just the surface.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it has not been a smooth road at all.
One of my biggest struggles was launching a Med Spa in Connecticut with so much hope and vision, only to have to close it. That experience stayed with me deeply. Closing a business can feel like a personal failure, even when it’s rooted in circumstances, timing, and survival. Walking away from something you poured your heart into leaves emotional weight that doesn’t disappear easily.
Two years ago, I moved back to North Carolina—returning to a place I hadn’t lived in for over twelve years—and had to start over. New market, new relationships, and a brand that needed to be rebuilt from the ground up. Restarting meant confronting doubt, grief, and the quiet fear of wondering if I still belonged in this industry at all.
Another challenge has been navigating an aesthetic field that has not always been welcoming or inclusive. Diversity in skincare is still something many spaces struggle to fully understand or honor. Learning how to advocate for inclusive, competent care—across all skin tones, conditions, and lived experiences—required resilience and courage.
Through these challenges, I found purpose in becoming an anchor for other women in aesthetics—especially those who feel unseen, underestimated, or unsure of where they fit. Leadership, I’ve learned, doesn’t come from perfection. It comes from honesty, persistence, and the willingness to keep going even when the road feels lonely.
The struggles shaped me. They taught me empathy, strength, and clarity. And while I wouldn’t wish the hardest seasons on anyone, I wouldn’t erase them either because they are the reason I lead, teach, and create the way I do today.
Alright, so let’s switch gears a bit and talk business. What should we know?
At the heart of everything I do is one belief: skincare is not just cosmetic it is medical, therapeutic, and deeply connected to wellness.
My work spans education, clinical practice, and brand development. I am the Administrator and Lead Instructor at an esthetics school, where I specialize in advanced, results-driven skincare education. I teach students not only how to treat the skin safely and effectively, but how to understand the why behind what they’re doing skin physiology, barrier health, trauma-informed care, and ethical practice. I am known for raising the standard and for preparing students for real-world practice, not just state boards.
Alongside education, I operate my private practice and continue to build my brand, Naked Goodness, which blends clinical skin health with holistic wellness. My services focus on corrective and therapeutic treatments acne management, advanced facials, barrier repair, pigmentation support, and wellness-based protocols that respect the skin’s integrity. Every treatment is customized and intentional. There is no “one-size-fits-all” approach here.
What sets me apart is how deeply I integrate wellness, inclusivity, and education into everything I do. My background in yoga and wellness influences how I approach skin understanding how stress, trauma, lifestyle, and nervous system regulation all show up on the face. I also prioritize diversity in skincare, ensuring that all skin tones and conditions are treated with knowledge, respect, and competence.
Brand-wise, what I’m most proud of is the integrity behind Naked Goodness. It’s not built on trends or hype. It’s built on science, compassion, and lived experience. It’s a brand that creates safe spaces whether that’s for a client receiving care, a student learning their craft, or a woman in the industry trying to find her footing.
What I want readers to know is that Naked Goodness is more than a service provider. It’s a philosophy. It’s about caring for the whole person, honoring the skin as a communicator, and creating pathways for healing, confidence, and growth both professionally and personally.
Everything I build is rooted in purpose, and that is what I believe truly sets my work apart.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I do see myself as a risk-taker, but not in a reckless way. For me, risk is about alignment—recognizing when something feels bigger than comfort but deeply connected to purpose.
One of the most significant risks I’ve taken has been committing to raise the standard of esthetics education in a way that hadn’t yet been done in my region. As Administrator at Skin Specialists School of Esthetics in Fayetteville, North Carolina, I have been instrumental in developing an 800-hour advanced aesthetics curriculum the first of its kind on the eastern side of North Carolina. Choosing to go beyond minimum requirements and build an advanced, comprehensive program was a bold decision. It meant more responsibility, higher expectations, and the willingness to lead where there was no clear blueprint.
This curriculum is intentionally designed to produce ready-to-work estheticians, not just licensed ones. We focus on advanced skin science, clinical protocols, inclusive skincare across all skin tones, professional ethics, and real-world preparation. Aligning our program with CIDESCO-level standards and integrating globally respected brands like Repêchage reflects that commitment to excellence and credibility.
Building Naked Goodness alongside my role in education has also been a major risk. Balancing entrepreneurship with leadership means constantly choosing growth over comfort. It requires vision, resilience, and the courage to build systems that don’t yet fully exist—where clinical skincare, wellness, and education are integrated rather than separated.
I don’t take risks for the sake of risk. I take them because I believe this industry deserves better—better education, better standards, and better care. The greatest risk, in my opinion, is staying within what’s familiar when you know you’re meant to create something more impactful.
For me, risk isn’t about fear. It’s about faith, responsibility, and choosing to lead with intention.
Pricing:
- Platinum Clinical Facial™: $350 Fully customized, multi-modality corrective facial including hydrodermabrasion, clinical enzymes, LED therapy, oxygen infusion, and growth factors.
- Signature Peel & Resurfacing Ritual™: $325–$375 Customized corrective peel with recovery-focused technology. Series of 3–6 treatments recommended.
- Elite Resurfacing Ritual™: $425 Advanced peel experience with growth factors, cold plasma recovery, and post-treatment kit.
- Microneedling (SkinPen®) • Platinum Skin Renewal Microneedling Facial™: $550 per session Series of 3: $1,500 | Series of 6: $2,850
- Membership Options • The Glow Collective: $199/month • The Platinum Method: $299/month • The Regeneration Society (Top Tier): $449/month
Contact Info:
- Instagram: BeniejasmineMorel
- Facebook: BenieJasmineMorel – The esthetician
