Today we’d like to introduce you to Keyah Greer.
Hi Keyah, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I always knew I had an interest in nail polish. I’ve been painting my nails for as long as I can recall. Growing up, I began collecting a few bottles here and there, and before I knew it, my modest stash had grown into crates of polish! As you can imagine my Mom was not happy about my overwhelming collection, and often made me give some away to keep things under control.
Starting Blü Nail Laquer, LLC has been a dream to produce, and I owe the notion to my good friend Renee. She spent years raving about the pigments and quality of polish that I would make for myself. I’m known to wear vibrant, high-gloss colors that reflect my personality, but I struggled to find what I was looking for on store shelves. As a middle school science teacher, my inner chemist came out and I turned my kitchen into a laboratory to mix and create the collection I’ve wanted to wear.
Creating Blü Nail Laquer, has been a true labor of love, patience and learning! Over the last three years I have discovered the dangers of nail polish. Like most consumers I had no idea that chemicals used to create polish can seep into our bloodstream directly affecting the respiratory and reproductive systems. With a push from a close friend, I became motivated to learn about vegan nail polish. From there things took off!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Building a business has not been a smooth road—it has been a journey filled with challenges, lessons, and growth. 💙
Creating a nail polish brand is not as simple as mixing beautiful colors and putting them in a bottle. Finding the right vendors who shared my vision for clean, non-toxic, high-quality products was one of the biggest challenges.
My first few batches were far from perfect. The colors were absolutely beautiful, but the formula needed a lot of love and refinement. Those early mistakes became valuable lessons that pushed me to keep improving and creating a product I could truly stand behind.
Beyond developing the product itself, finding ways to fund a business, build brand awareness, and reach the right customers has been another challenge entirely. Entrepreneurship requires patience, resilience, and a willingness to keep showing up—even when the road gets tough.
Every setback has been part of the story, and every step forward has brought Blü closer to the vision I dreamed of. 💙✨
Thank you to everyone who has supported this journey—you are a part of this story.
We’ve been impressed with Blü Nail Laquer, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Blü is never tested on animals, it is also free from ten known toxins that are often found in day-to-day beauty products such as: camphor, toluene and formaldehyde to name a few. Additionally, the pigments used for our nail lacquer are derived from plants and henna. I’ve worked tirelessly to develop a vegan formula that is long lasting, has both translucent and opaque colors as well as being reluctant to chips and creases.
One thing I love about Blü is that we’re so much more than just nail polish. 💙✨
We love creating experiences where people can have fun, get creative, and make memories. From our Make Your Own Polish Kits and Polish Parties to Sip & Paint events and custom pigments for bridal parties, we’ve created so many ways for you to make beauty personal and unique. All of these experiences can be booked through our website.
One of my proudest moments as a founder was seeing Blü featured in InStyle Magazine in 2023. That moment reminded me that all of the late nights, trial and error, and hard work were worth it.
But honestly, the thing I’m most passionate about is education. I love being able to help women learn more about the products they’re using and encourage them to make better, safer choices when it comes to beauty.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Right now, I’m working on expanding our reach and getting our products into more stores throughout North Carolina. One partnership I would absolutely love to build is with a vegan nail salon where we can provide a variety of custom pigments and help bring clean beauty to even more customers.
Looking ahead, the goal is to continue growing Blü, reaching more beauty lovers, and making our products more accessible. In the next five years, keep an eye out—you’ll be seeing Blü in a major retailer near you.
Pricing:
- 12.00
Contact Info:
- Website: https://blunaillaquer.com/
- Instagram: https://www.instagram.com/blunaillaquer
- Facebook: https://www.facebook.com/blunaillaq
